The recent MarketingPulse and eTailingPulse conferences, organized by the Hong Kong Trade Development Council (HKTDC), provided a platform for industry professionals from around the world to gather and explore the latest trends and opportunities in marketing and e-tailing. Themed “Envision the Next Level,” the conferences featured an array of sessions, including InnoTalks and digital marketing and e-tailing workshops.
With over 1600 attendees from 20 countries and regions, the conferences offered a diverse and enriching experience for participants. More than 80 renowned speakers shared their expertise, covering a wide range of topics such as AI marketing, purpose marketing, national trends, and targeting specific age groups. These thought leaders provided valuable insights and strategies on effective brand storytelling, sustainability, genderless marketing, and more.
Among the highlights of the conferences was the attention given to artificial intelligence (AI) in marketing. AI Futurist Zack Kass, former Head of Go To Market at OpenAI, conducted a thorough analysis of AI’s impact on the marketing industry. He emphasized the need for marketers to embrace AI adoption, viewing it as an opportunity rather than a threat. Kass highlighted how AI adoption leads to more powerful and efficient marketing agents.
The conferences also showcased innovative approaches to reaching specific age groups and addressing national trends. For instance, Yinan Wang, Director of the Digital and Information Management Centre and iMoutai Department, shared how his brand successfully targeted the younger generation by incorporating the national beverage, Moutai, into trendy liquor-infused chocolates. This creative strategy aimed to foster long-term engagement and loyalty among the youth.
The significance of purpose marketing was another key theme discussed at the conferences. Ibby Abutarboush, former Brand Defining & Purpose Marketing Director of Nike, emphasized the importance of understanding consumers and communities. He highlighted the power of sport in building a brand and stressed the need for commitment and collaboration.
In addition to the informative sessions, attendees had the opportunity to explore a wide range of marketing services and solutions offered by more than 40 suppliers. Business matching sessions facilitated connections between brand representatives and marketing companies, promoting collaboration and providing avenues for growth.
The MarketingPulse and eTailingPulse conferences demonstrated the dynamic and ever-evolving landscape of marketing and e-tailing. By presenting innovative strategies and sharing valuable insights, these events equipped industry professionals with the tools necessary to thrive in a rapidly changing digital world.
To revisit the conferences’ content, industry professionals can access the online platform and avail the video on-demand pass until April 13. The platform offers a chance to explore the conference sessions and take advantage of the valuable resources available.
As the marketing and e-tailing industries continue their transformation, events like MarketingPulse and eTailingPulse play an essential role in facilitating knowledge exchange, collaboration, and industry growth.