Wanglaoji, the renowned herbal tea brand originating from southern China, has recently made an impressive appearance at the “Sino-French Food Carnival to Enjoy the Taste of Spring Food at Night” on the Seine River in Paris. The event commemorated the 60th anniversary of diplomatic relations between China and France. Known as the world’s leading brand of natural plant-based beverages, Wanglaoji, with its international identity as WALOVI, showcased an exquisite “Eastern professional card” to the world.
Established in 1828, Wanglaoji has flourished over the years as a champion in the herbal tea industry, offering a diverse range of healthy plant-based beverages to cater to the varied tastes of consumers worldwide. With a sales network covering over 150 countries and regions, Wanglaoji embarked on a 9,500-kilometer journey from Guangzhou to Paris, sharing the history of Chinese herbal tea and nurturing the fusion of Chinese and French cultures.
The event received widespread acclaim for the refreshing taste and rich cultural heritage of Wanglaoji. French guests delved into the unique essence of tea culture, discovering the allure of this Chinese tradition. Notably, Wanglaoji unveiled its international brand identity, WALOVI, marking an accelerated localization process in the European market. This initiative expands Wanglaoji’s consumer scenarios beyond Chinese cuisine, venturing into the realm of French-style restaurants. Following successful launches in Milan, Bangkok, and Los Angeles, WALOVI has captured the hearts of many foreign consumers with its image of health, naturalness, and vitality.
Furthermore, Wanglaoji’s ambitious project to establish 56 tea museums is progressing steadily. Two of these museums have already opened their doors in New York, while agreements for museums in Milan and Bangkok have been finalized, fostering the exchange and mutual appreciation of tea culture with cultures worldwide.
Weng Shaoquan, the president of Guangzhou Wanglaoji Great Health Industry Co., Ltd., highlighted the brand’s successful entry into foreign platforms such as Amazon, Costco, Yamibuy, and Wee, igniting a trend of “natural and healthy beverages” abroad. In the future, Wanglaoji aims to deepen the integration of online and offline channels, incorporate its products into the diverse mosaic of global culinary experiences, and strengthen the multifaceted global presence of the Wanglaoji brand as a symbol of beverage pairing.
Wanglaoji’s recent appearance at the “Sino-French Food Carnival to Enjoy the Taste of Spring Food at Night” in Paris is just one example of the brand’s growing international presence. With its international identity as WALOVI, Wanglaoji has become known as the world’s leading brand of natural plant-based beverages. The brand has successfully expanded its sales network to cover over 150 countries and regions, showcasing its diverse range of healthy plant-based beverages to cater to the varied tastes of consumers worldwide.
One of the key market trends in the beverage industry is the increasing demand for natural and healthy products. Consumers are becoming more conscious about their health and wellness, leading to a rising interest in plant-based beverages like Wanglaoji’s herbal teas. This trend presents a significant opportunity for the brand to capture a larger market share and attract health-conscious consumers.
Additionally, Wanglaoji’s entry into foreign platforms such as Amazon, Costco, Yamibuy, and Wee demonstrates its efforts to tap into the global market. This indicates the brand’s recognition of the potential in the e-commerce industry, where consumers can easily access and purchase their products online. By deepening the integration of online and offline channels, Wanglaoji can reach a wider audience and increase its market presence.
However, there are also challenges and controversies associated with Wanglaoji’s journey of tea and cultural exchange. One challenge is the fierce competition in the herbal tea industry. As more brands enter the market, Wanglaoji needs to continuously innovate and differentiate itself to stand out among competitors. Additionally, cultural differences and preferences in different countries and regions may pose challenges in effectively promoting and selling the brand’s products.
Another controversy that Wanglaoji may face is related to health claims and regulations. The brand’s emphasis on the natural and healthy aspects of its beverages may come under scrutiny, particularly regarding the specific health benefits claimed. Ensuring compliance with local regulations and clear communication of the benefits of the products will be crucial in maintaining consumer trust and avoiding potential controversies.
In summary, Wanglaoji’s journey of tea and cultural exchange presents both opportunities and challenges in the global market. By capitalizing on the increasing demand for natural and healthy products, deepening the integration of online and offline channels, and fostering global partnerships through tea museums, the brand can achieve further growth and success. However, it must also navigate challenges such as competition and potential controversies surrounding health claims and regulations.
Sources:
1. Wanglaoji Global
2. Food Navigator Asia – Revealed: The Chinese brands which are most important to consumers in 51 countries
3. BevNET – Five soda trends for 2019