United Communications Partners Inc. and Making Science Group Announce Merger Agreement


United Communications Partners Inc. (UCP) and Making Science Group have recently announced a definitive agreement and plan of merger. Under the agreement, Making Science Marketing & Adtech (MSMA), a subsidiary of Making Science, will acquire all of UCP’s common shares not currently owned by Making Science and its affiliates.

The merger transaction, which is subject to approval by UCP shareholders, will be executed through MSMA paying a cash consideration of $0.0029086 per share to the shareholders of UCP. This represents a premium of approximately 9% to the three-month volume weighted average price of UCP’s common shares.

The execution of the merger agreement follows a thorough review and approval process by the Independent Committee and the Board of UCP. Skarpa, AB, an independent financial advisor, also provided a fairness opinion stating that the merger consideration is fair and reasonable from a financial point of view.

The completion of the merger is contingent upon the approval of UCP shareholders and the satisfaction of other customary closing conditions. If all approvals and conditions are met, the merger is expected to close in early August 2024.

Upon completion of the merger, UCP will continue to operate as a wholly-owned subsidiary of MSMA. UCP is a holding company that provides advertising media and marketing services primarily in the Nordic region. Making Science, on the other hand, is a digital acceleration company with a global presence and expertise in digital marketing, Adtech, Martech, cloud technologies, software, and cybersecurity.

Both UCP and Making Science are excited about the merger, which will bring together their complementary strengths and capabilities. The merger will create new opportunities for growth and expansion in the fast-paced digital marketing industry.

Please note that this article contains forward-looking statements, which are subject to various risks and uncertainties. Investors are urged to carefully consider these factors when evaluating the potential impact of the merger.

In addition to the information provided in the article, there are several facts and trends surrounding the merger agreement between United Communications Partners Inc. (UCP) and Making Science Group that are worth considering:

1. Current Market Trends in the Digital Marketing Industry: The digital marketing industry is experiencing significant growth, driven by the increasing adoption of digital platforms and technologies. According to a report by Statista, the global digital advertising spend is projected to reach $517 billion by 2023. This trend showcases the immense potential for companies operating in the digital marketing sector.

2. Forecast for the Merger: The merger between UCP and Making Science Group is expected to enhance their competitiveness in the digital marketing industry. By combining their resources and expertise, the merged entity will have the opportunity to leverage the growing demand for digital advertising solutions and expand its market share.

3. Key Advantages of the Merger: The merger brings together UCP’s strong foothold in the Nordic region with Making Science Group’s global presence and expertise. This merger enables both companies to access new markets and client bases, resulting in potential revenue growth. It also enhances their capabilities in digital marketing, Adtech, Martech, cloud technologies, software, and cybersecurity.

4. Key Challenges or Controversies: Mergers and acquisitions often face challenges in integrating different organizational cultures, processes, and systems. Ensuring a smooth transition and alignment of these aspects will be crucial for the success of the merger. Additionally, the outcome of the merger depends on obtaining the approval of UCP shareholders and meeting other closing conditions, which introduces some degree of uncertainty.

By considering these additional facts and trends, investors can gain a more comprehensive understanding of the potential impact of the merger between UCP and Making Science Group.

For more information on the digital marketing industry and related trends, you may find the following link helpful: Global Digital Advertising Spend