Toshiba, the legendary brand with roots dating back to 1875 and acquired by Midea Group in 2016, proudly announces its participation in the European Trade Conference 2024 in Greece from March 20-22. At this prestigious meeting, Toshiba will unveil its pioneering new Air Fry microwave oven (MW3-AC26SF), part of the W3 series, marking the beginning of a new era of innovation in kitchen technology. Leveraging its extensive experience and global reach, Toshiba strategically positions itself to offer European consumers a professional and creative culinary experience by showcasing its latest innovations, including the innovative new Air Fry microwave oven from the W3 series, reflecting its commitment to pushing the boundaries of innovation and enhancing the lives of consumers worldwide through technology.
The new Air Fry microwave oven, a flagship product of the W3 series, embodies Toshiba’s commitment to excellence and innovation, promising a professional cooking experience with multifunctionality that includes air frying, convection, grilling, and microwave capabilities. It is expected to be launched on Amazon in June and combines sleek design with advanced functionalities. Powered by OriginInverter™ technology, the oven provides precise and consistent heat, ensuring consistent cooking results at all times. ChefDefrostTM technology offers shorter defrosting times with better results, saving time and preserving food quality. The advanced air frying technology allows for healthier cooking with minimal oil, while the convection and grill functions offer versatility for various culinary needs. Despite its compact size, the 26-liter capacity can accommodate most dishes, making it ideal for everyday use.
With its multifunctional capabilities, contemporary design, and advanced features, the new Air Fry microwave oven represents an advancement in kitchen technology and provides European consumers with a more versatile culinary experience. By showcasing the versatility, precision, and efficiency of the new Air Fry microwave oven, Toshiba aims to demonstrate its commitment to offering premium products that combine style, functionality, and performance, setting a new standard for culinary excellence at home in Europe. For media inquiries, product demos, or interviews, please contact: [Isaac Fan – [email protected], Jessie Wang – [email protected]]
[Image Source: Toshiba]
Toshiba operates in the consumer electronics industry, specifically in the kitchen technology sector. With its roots dating back to 1875, the company has a long history of innovation and has become a legendary brand in the industry. In 2016, Toshiba was acquired by Midea Group, a leading global company in the home appliances sector.
The market for kitchen technology and appliances is highly competitive and constantly evolving. As consumers become more tech-savvy and health-conscious, there is a growing demand for innovative products that offer convenience, functionality, and healthier cooking options. Toshiba, with its global reach and extensive experience, strategically positions itself to meet these demands and provide European consumers with a professional and creative culinary experience.
In the coming years, the market for kitchen technology is expected to grow significantly. According to market forecasts, the global smart kitchen appliances market is projected to reach a value of $40 billion by 2026, with Europe being one of the key markets. This growth can be attributed to factors such as the increasing adoption of smart homes, rising disposable incomes, and changing lifestyles.
However, the industry also faces a number of challenges. One of the main issues is the need to constantly innovate and stay ahead of the competition. Companies like Toshiba need to invest in research and development to come up with new and exciting products that meet the evolving needs of consumers. Another challenge is the increasing emphasis on sustainability and energy efficiency. As consumers become more conscious of their environmental impact, there is a growing demand for appliances that are energy-efficient and made from sustainable materials.
To stay updated with the latest industry news and trends, you can visit the official website of the Consumer Technology Association (CTA) at cta.tech. The CTA is an industry association that represents the consumer technology sector and provides valuable insights and resources for companies operating in this space.
Overall, Toshiba’s participation in the European Trade Conference 2024 and the launch of its new Air Fry microwave oven reflect the company’s commitment to pushing the boundaries of innovation in the kitchen technology industry. By offering European consumers a more versatile and professional culinary experience, Toshiba aims to set a new standard for culinary excellence at home in Europe.