The DICK’S House of Sport Blimp Takes to the Skies in a Four-Month-Long Aerial Campaign


DICK’S House of Sport has announced the launch of its colossal blimp campaign, which will soar across the East Coast for the next four months. The blimp, accompanied by experienced pilots and a ground crew, will captivate audiences and make its mark on the East Coast.

Residents in various states, including South Carolina, North Carolina, Virginia, New York, Pennsylvania, and Massachusetts, will have the opportunity to witness the grandeur of the DICK’S House of Sport blimp. The blimp will be present at events like the Boston Marathon, Pittsburgh Pirates Opening game, concerts, and sports spectacles. It embodies a spirit of adventure and innovation, offering lucky VIPs the chance to experience a ride in the blimp.

The DICK’S House of Sport blimp is a Skyship Services A170 Lightship, measuring 178 feet in length, 55 feet in height, and 46 feet in width. It is one of only five blimps currently flying in the United States, with a volume of 170,000 cubic feet of helium and two Lycoming engines propelling it through the air.

Owned and operated by Skyship Services Inc., a leading authority in Lighter-Than-Air technology platforms, the blimp represents the pinnacle of aeronautical engineering. Skyship Services Inc. offers a range of airships, aerostats, and airborne radar systems, catering to diverse clientele worldwide.

DICK’S Sporting Goods, the parent company of DICK’S House of Sport, is a leading omnichannel retailer serving athletes and outdoor enthusiasts. The company is committed to supporting youth sports through its Sports Matter program and other community-based initiatives.

The DICK’S House of Sport blimp campaign promises to be a spectacular and captivating experience, showcasing the brand’s commitment to adventure and innovation in aerial marketing and promotion.

DICK’S House of Sport operates in the sports and outdoor industry, with a focus on providing athletic gear, apparel, and equipment to athletes and outdoor enthusiasts. As a subsidiary of DICK’S Sporting Goods, the company benefits from its parent company’s strong presence and reputation in the market.

The sports and outdoor industry is a thriving sector, driven by the growing interest in fitness, recreational activities, and outdoor adventures. According to market forecasts, the global sports and outdoor market is expected to grow at a compound annual growth rate of 4.9% from 2021 to 2026. This growth can be attributed to factors such as increasing health consciousness, rising disposable incomes, and the popularity of sports events.

However, the industry also faces several challenges. One major issue is the impact of the COVID-19 pandemic, which has disrupted sporting events, limited outdoor activities, and affected consumer spending. The industry has had to adapt by embracing e-commerce, digital marketing, and virtual events to engage with customers.

In addition, there is intense competition in the sports and outdoor market, with various retailers, both online and offline, vying for customers’ attention. Differentiating oneself and standing out in the market requires innovative marketing strategies and unique experiences, such as the DICK’S House of Sport blimp campaign.

To learn more about the sports and outdoor industry, you can visit the DICK’S Sporting Goods website by clicking here. This website provides comprehensive information about the company, its products, and its commitment to supporting athletes and youth sports through programs like Sports Matter.

Overall, the DICK’S House of Sport blimp campaign not only showcases the brand’s commitment to adventure and innovation in aerial marketing, but also reflects the dynamism and competitiveness of the sports and outdoor industry.