Sourcepoint, the leading privacy software platform for top brands, has recently expanded its presence in Europe through the acquisition of Sibbo, a renowned Madrid-based consultancy and consent management platform (CMP) provider. In addition to extending its coverage across the continent, Sourcepoint aims to enhance its capabilities in connected TV (CTV) by incorporating the expertise of the Sibbo team into its award-winning privacy platform.
The strategic decision to invest in Sibbo is driven by Sourcepoint’s commitment to offering a comprehensive CMP solution for CTV, especially with the upcoming deadline set by Google in July. Nial Ferguson, Managing Director of Europe at Sourcepoint, emphasized the importance for CTV publishers to implement a certified CMP in order to continue monetizing European audiences. The collaboration with Sibbo provides Sourcepoint and its clients a significant advantage by leveraging Sibbo’s technology and experience.
Agustín Perez, CEO of Sibbo, expressed enthusiastic anticipation regarding the union with Sourcepoint. This milestone allows Sibbo to enhance its privacy solutions for clients in Spain, Portugal, and Southern Europe. By combining Sourcepoint’s global reputation in privacy with Sibbo’s local market knowledge and expertise in the broadcast industry, the partnership aims to deliver tailored and comprehensive solutions to publishers, broadcasters, and advertisers.
Sourcepoint is a trusted privacy platform that supports over 30 billion consumer touchpoints per month, providing enterprise-grade privacy automation to overcome complex compliance challenges. With offices in New York, Berlin, and London, Sourcepoint continues to solidify its position as a practical privacy solution for influential brands worldwide.
Meanwhile, Sibbo offers a range of programmatic advertising consulting services, including strategic guidance, technological implementation, and outsourcing solutions tailored to each client’s specific needs. The launch of the Sibbo CMP platform in 2018, certified by Google and IAB Europe, further assists publishers in complying with privacy regulations across various platforms such as HbbTV, CTV, apps, and the web.
For more information about Sourcepoint and its expansion, visit sourcepoint.com. To learn more about Sibbo and its advertising consulting services, visit sibboventures.com.
In addition to the information provided in the article, it is important to note some current market trends related to privacy software platforms and consent management platforms (CMPs). Privacy concerns and regulations have become increasingly prominent in recent years, with the implementation of regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. This has led to a growing demand for privacy software platforms like Sourcepoint, which help brands manage and comply with these regulations.
Another trend in the market is the rise of connected TV (CTV) advertising. CTV refers to the streaming of television content over the internet, typically on smart TVs or other devices. With the increasing popularity of streaming services and the decline of traditional TV viewing, advertisers are shifting their focus to CTV advertising. This presents both opportunities and challenges for publishers and advertisers, as they need to find effective ways to deliver targeted ads while ensuring privacy compliance.
The acquisition of Sibbo by Sourcepoint is strategic in this context as it allows Sourcepoint to enhance its capabilities in CTV. CTV publishers are facing a deadline set by Google in July, which requires them to implement a certified CMP in order to continue monetizing European audiences. By incorporating Sibbo’s expertise and technology, Sourcepoint is well-positioned to provide comprehensive CMP solutions for CTV publishers.
One key advantage of this acquisition is the combination of Sourcepoint’s global reputation and Sibbo’s local market knowledge. This partnership allows Sourcepoint to deliver tailored solutions to publishers, broadcasters, and advertisers in Spain, Portugal, and Southern Europe. The certification of Sibbo’s CMP platform by Google and IAB Europe further adds to the advantages of this collaboration, as it assists publishers in complying with privacy regulations across various platforms.
However, there are also potential challenges and controversies associated with privacy software platforms and CMPs. One ongoing controversy is the tension between personalized advertising and privacy rights. Privacy regulations aim to protect individuals’ data and give them control over how their data is used, which can sometimes conflict with the interests of advertisers who rely on targeted advertising to reach consumers effectively. Striking a balance between privacy and personalized advertising is an ongoing challenge that privacy software platforms and CMPs need to address.
Furthermore, the competitive landscape for privacy software platforms is also worth considering. Sourcepoint faces competition from other players in the market, such as OneTrust, TrustArc, and Quantcast. These companies offer similar privacy automation and compliance solutions, and Sourcepoint will need to continue innovating and differentiating itself to maintain its position as a leading privacy software platform.
For more information about Sourcepoint and its expansion, you can visit their website at sourcepoint.com. To learn more about Sibbo and its advertising consulting services, you can visit their website at sibboventures.com.