Shenzhen-based camera accessories manufacturer SmallRig recently held its brand launch conference and the 2024 Global Imaging Scene Industry Forum in collaboration with CBNData. The event saw the participation of over 300 attendees, including SmallRig users from around the world and top executives from leading global imaging companies such as Sony, Canon, RED, Sigma, and vivo. SmallRig founder Zhou Yang took the stage to reveal the company’s new strategic direction and brand identity.
SmallRig is known for its extensive range of camera support and stabilization products, smartphone accessories, lighting systems, and control systems. It also offers comprehensive solutions for live-streaming setups, with over 700 SKUs available. The company’s products cater to a wide range of applications, including live-streaming, vlogging, short videos, and film production, and are available in more than 160 countries and regions, making SmallRig a leader in sales and market share.
SmallRig follows a user-focused approach, utilizing its User-CoDesign (UCD) and DreamRig co-creation models to address the needs of its users. The company’s agile Customer to Manufacturer (C2M) supply chain enables them to launch an average of 1.6 new products per day through small batch, multi-category, high-frequency, and semi-custom production. SmallRig has established strategic partnerships with global optical imaging and smart imaging brands, including Sony, Canon, Nikon, Fujifilm, Panasonic, RED, Seagate, vivo, DJI, and Insta360.
During the forum, Sony’s Liu Dongyang discussed the evolution and innovation in imaging scenes, highlighting Sony’s strategic initiatives in live streaming, outdoor activities, and the fashion and beauty sector. He emphasized the synergy between Sony’s imaging solutions and SmallRig’s product ecosystem, offering enhanced efficiency and convenience to Sony camera enthusiasts.
Additionally, SmallRig, together with CBNData, unveiled their top 10 global imaging scenes and three keywords for 2024, providing insights into the future directions of the imaging industry.
For more information, please visit the official SmallRig website.
SmallRig operates in the camera accessories manufacturing industry, specializing in camera support and stabilization products, smartphone accessories, lighting systems, and control systems. The company offers comprehensive solutions for live-streaming setups and has over 700 SKUs available. SmallRig’s products cater to various applications, including live-streaming, vlogging, short videos, and film production. They are distributed in more than 160 countries and regions, positioning SmallRig as a leader in sales and market share in the industry.
SmallRig follows a user-focused approach and utilizes its User-CoDesign (UCD) and DreamRig co-creation models to address the needs of its users effectively. The company’s Customer to Manufacturer (C2M) supply chain is agile, allowing them to launch an average of 1.6 new products per day through small batch, multi-category, high-frequency, and semi-custom production. To enhance its product ecosystem, SmallRig has established strategic partnerships with global optical imaging and smart imaging brands such as Sony, Canon, Nikon, Fujifilm, Panasonic, RED, Seagate, vivo, DJI, and Insta360.
At the 2024 Global Imaging Scene Industry Forum, Sony’s Liu Dongyang discussed the evolution and innovation in imaging scenes. He highlighted Sony’s strategic initiatives in live streaming, outdoor activities, and the fashion and beauty sector. Liu Dongyang emphasized the synergy between Sony’s imaging solutions and SmallRig’s product ecosystem, which offers enhanced efficiency and convenience to Sony camera enthusiasts.
As part of the forum, SmallRig and CBNData revealed the top 10 global imaging scenes and three keywords for 2024. This information provides valuable insights into the future directions and trends of the imaging industry.
For more information about SmallRig and its products, please visit the official SmallRig website.