Rubicon Bakers, a leading baked goods brand, is excited to announce its entry into the gluten-free sweet baked goods market through the acquisition of Lucky Spoon Bakery. With this strategic move, Rubicon Bakers aims to cater to the growing demand for gluten-free options among consumers with special dietary requirements.
Lucky Spoon Bakery, headquartered in Salt Lake City, Utah, has been manufacturing high-quality, gluten-free sweet bakery goods since its establishment in 2010. Their product range includes delectable cakes, cupcakes, cookies, brownies, and more, which are distributed nationwide in grocery stores.
The addition of gluten-free offerings to Rubicon Bakers’ portfolio aligns with the company’s commitment to providing a diverse range of clean-label, nut-free, and vegan baked goods. By expanding their product line, Rubicon Bakers aims to meet the unique needs and preferences of a broader customer base.
Sebastian Siethoff, CEO of Rubicon Bakers, expressed his enthusiasm about the new venture, stating, “We are thrilled to enter the gluten-free category and continue delivering delicious, fresh baked goods that cater to specific dietary needs. This acquisition is a valuable addition to our portfolio, and we warmly welcome the Lucky Spoon team and their expertise.”
As part of the acquisition, Pam Schulte, the founder of Lucky Spoon, will be joining Rubicon Bakers’ leadership team. Schulte shared her excitement about the partnership, emphasizing her vision to change perceptions of gluten-free food. “Rubicon Bakers is the perfect partner to help us realize that vision, and I am thrilled to be part of the Rubicon family of brands,” she said.
Rubicon Bakers, founded in 1993, has been empowering individuals who face systemic barriers to employment, such as housing insecurity and incarceration. As a Certified B Corporation, the brand is dedicated to making a positive social impact while crafting artful baked goods using honest ingredients.
The Rubicon bakery portfolio currently includes three highly-regarded brands: Rubicon Bakers, Just Desserts, and the newly acquired Lucky Spoon. This expansion highlights Rubicon Bakers’ ongoing commitment to “Bake a Better World” and offer a wide array of delicious baked goods for all to enjoy.
Source: Rubicon Bakers
Rubicon Bakers’ expansion into the gluten-free sweet baked goods market comes in response to the growing demand for gluten-free options among consumers with special dietary requirements. This move allows the company to cater to a broader customer base and meet the unique needs and preferences of individuals who follow a gluten-free diet.
The acquisition of Lucky Spoon Bakery, a well-established manufacturer of gluten-free sweet bakery goods, provides Rubicon Bakers with expertise in this niche market. Lucky Spoon Bakery, founded in 2010 and based in Salt Lake City, Utah, has a strong reputation for producing high-quality gluten-free cakes, cupcakes, cookies, and brownies.
Rubicon Bakers’ commitment to providing a diverse range of clean-label, nut-free, and vegan baked goods aligns with the addition of gluten-free offerings. This allows the brand to cater to various dietary requirements and attract health-conscious consumers who prioritize clean ingredients.
The partnership between Rubicon Bakers and Lucky Spoon Bakery brings together the expertise of both companies. With the founder of Lucky Spoon, Pam Schulte, joining Rubicon Bakers’ leadership team, there is an opportunity to leverage her vision of changing perceptions of gluten-free food. This collaboration enables Rubicon Bakers to further enhance the quality and taste of their gluten-free sweet baked goods.
In terms of market trends, the gluten-free market has experienced significant growth in recent years. According to a report by Grand View Research, the global gluten-free product market size was valued at USD 21.61 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 9.3% from 2020 to 2027. This indicates a growing consumer demand for gluten-free products, including baked goods.
One of the advantages of Rubicon Bakers’ expansion into the gluten-free sweet baked goods market is the potential for increased revenue and market share. By tapping into the gluten-free market, the company can attract new customers who have specific dietary requirements, thus expanding its customer base.
Another advantage is the opportunity for Rubicon Bakers to differentiate itself from competitors by offering a wide range of delicious gluten-free baked goods. With the acquisition of Lucky Spoon Bakery, Rubicon Bakers can leverage the expertise and established product line of a trusted gluten-free brand.
However, there are also some challenges and controversies associated with the gluten-free market. One challenge is ensuring the quality and taste of gluten-free products. Gluten-free baked goods can sometimes be perceived as lacking in taste or texture compared to their gluten-containing counterparts. Therefore, Rubicon Bakers will need to invest in research and development to create gluten-free products that are equally delicious and satisfying.
Additionally, there is ongoing debate regarding the health benefits of a gluten-free diet for individuals without celiac disease or gluten sensitivity. Some experts argue that a gluten-free diet may lead to nutritional deficiencies if not properly balanced. Rubicon Bakers will need to navigate these controversies and ensure that their gluten-free products meet the necessary nutritional standards.
Forecast wise, the gluten-free market is expected to continue growing as more consumers seek out gluten-free options due to health concerns or dietary preferences. The rise in gluten-free awareness and the increasing availability of gluten-free products in grocery stores indicates a positive outlook for Rubicon Bakers’ expansion into this market. The company has the potential to capitalize on the growing demand for gluten-free sweet baked goods and establish itself as a key player in the industry.
For more information on the gluten-free market and related trends, you can visit Grand View Research – Gluten-Free Product Market.