A class-action lawsuit has been filed against Perion Network Ltd. (NASDAQ: PERI) by Rosen Law Firm on behalf of shareholders who purchased common stock between February 9, 2021, and April 5, 2024.
The lawsuit alleges that Perion made false and misleading statements and failed to disclose important information regarding its search advertising business and its long-term partnership with Microsoft. It is claimed that Perion’s search advertising business was in decline, and the relationship with Microsoft would not provide stability. There was also an increased risk of Microsoft changing its advertising pricing and mechanisms to the detriment of Perion. Additionally, Perion’s AI technology and Microsoft’s investment in ChatGPT were said to have had no significant impact on Perion’s search advertising revenue.
When the truth behind these claims was revealed, investors allegedly suffered financial damages. As a result, shareholders who purchased Perion common stock during the specified period may be entitled to compensation.
To join the class action lawsuit, shareholders can visit the Rosen Law Firm’s website or contact Phillip Kim, Esq. toll-free at 866-767-3653 or via email at [email protected].
It is essential for investors to select qualified counsel with a proven track record of success in leadership roles. The Rosen Law Firm has a global reputation in securities class actions and shareholder derivative litigation, with a substantial number of securities class action settlements to its name. The firm has recovered hundreds of millions of dollars for investors, demonstrating its dedication and expertise in these cases.
Please note that no class has been certified yet, and until that happens, investors are not represented by counsel unless they retain one. Shareholders have the option to choose their own counsel or remain as absent class members.
For updates on this case, investors can follow the Rosen Law Firm on LinkedIn, Twitter, or Facebook.
This article is for informational purposes only and does not guarantee a similar outcome.
Contact Information:
Laurence Rosen, Esq.
Phillip Kim, Esq.
The Rosen Law Firm, P.A.
275 Madison Avenue, 40th Floor
New York, NY 10016
Tel: (212) 686-1060
Toll-Free: (866) 767-3653
Fax: (212) 202-3827
Email: [email protected]
Website: www.rosenlegal.com
While the article provides information about the class-action lawsuit filed against Perion Network Ltd. (PERI), it does not discuss any current market trends or provide forecasts related to PERI or the search advertising business. To add more context to the discussion, here are some additional facts and insights:
Current Market Trends:
1. Increasing Importance of Search Advertising: The digital advertising industry is growing rapidly, with search advertising being one of the most prominent segments. Many businesses are investing heavily in search advertising to reach their target audience effectively.
2. Shift Towards AI and Automation: The use of artificial intelligence (AI) technology and automation in search advertising is increasingly becoming a trend. Advertisers are leveraging AI algorithms to optimize ad targeting, bidding strategies, and campaign performance.
Forecasts:
1. Continued Growth of Search Advertising: The global search advertising market is projected to witness considerable growth in the coming years. Factors such as the increasing number of internet users, mobile advertising adoption, and advancements in targeting technologies are expected to drive market expansion.
2. AI’s Influence on Search Advertising: AI-powered solutions are expected to play a significant role in shaping the future of search advertising. Advertisers will increasingly rely on AI algorithms and machine learning to improve ad relevancy, personalization, and overall campaign effectiveness.
Key Challenges or Controversies:
1. Ad-Blocking and Privacy Concerns: The growing popularity of ad-blockers and increasing concerns over data privacy pose challenges for search advertising. Advertisers need to address these issues by adopting user-friendly and privacy-conscious ad formats and strategies.
2. Competition from Big Tech Companies: Search advertising is dominated by major tech players like Google and Microsoft. Smaller companies, like Perion, often face stiff competition in the market, making it challenging to gain significant market share.
Advantages and Disadvantages:
Advantages of investing in Perion Network:
– Long-term partnership with Microsoft: A strong partnership with a well-known technology company like Microsoft can provide access to valuable resources and potential business opportunities.
– Diversified revenue streams: Perion Network operates in various digital advertising segments, including search advertising, which can offer diversification and mitigate risks for investors.
Disadvantages of investing in Perion Network:
– Vulnerability to market fluctuations: As a smaller player in the search advertising market, Perion may be more sensitive to market fluctuations and changes in industry dynamics compared to larger competitors.
– Legal and regulatory risks: In addition to the ongoing class-action lawsuit mentioned in the article, companies in the digital advertising industry face legal and regulatory challenges. Compliance with evolving privacy regulations and any potential legal disputes can impact the business.
These additional insights can help investors understand the broader context surrounding the class-action lawsuit, Perion Network, and the search advertising industry.
For more information on current market trends and forecasts, you can refer to reputable sources such as industry reports, market research firms, and financial news websites.
For updates on the class-action lawsuit and related developments, investors can visit the Rosen Law Firm’s website at www.rosenlegal.com.