AEG Presents, a global leader in live music and events, has announced the promotion of Brent Fedrizzi to the position of President, North American Regional Offices. Fedrizzi, previously serving as Co-President and COO of AEG Presents’ Rocky Mountains and Pacific Northwest regions, will now oversee the company’s 100 U.S. venues and 12 regional offices.
In his expanded role, Fedrizzi will be responsible for all aspects of talent buying and promotion, as well as guiding the operations of the 50 owned and operated clubs and theaters within the AEG Presents portfolio. He will report directly to AEG Presents Chairman and CEO, Jay Marciano, and will join the company’s Executive Committee.
Marciano expressed his confidence in Fedrizzi, stating, “He has a vision, a drive, and an insight into our business that’s been forged over his many years promoting events in every type of venue across the western United States. Simply put, he’s the right person for the job.”
Fedrizzi, who will remain based in Denver, Colorado, expressed his excitement for the opportunity, saying, “There’s never been a more exhilarating time in live events. I’m grateful for the trust Jay has put in me to guide the business into the future; the ability to do so with the people and the company I love is icing on the cake.”
With nearly 30 years of experience in the music industry, Fedrizzi is well-equipped to take on this leadership position. He began his career at the Fey Concert Company in Denver in 1991 before joining forces with Chuck Morris and Don Strasburg to launch Bill Graham Presents/Chuck Morris Presents. After several acquisitions, the company eventually became Live Nation in 2005. Fedrizzi joined AEG Live in 2014 as COO of the Rocky Mountain region, where he played a pivotal role in establishing the company as a dominant force in the live music market.
Aside from his work at AEG Presents, Fedrizzi has been an active member of the North American Concert Promoters Association and has received numerous industry accolades. He currently serves as Chairman of the Board for “Visit Denver” and sits on the board of the Colorado Music Hall of Fame.
As President of AEG Presents North American Regional Offices, Fedrizzi will continue to contribute to the company’s success, leveraging his expertise and passion for live events to drive growth and deliver unforgettable experiences for audiences across the United States.
In addition to the information provided in the article, there are several facts and trends in the live events industry that can be discussed. Here are some points to consider:
1. Current Market Trends: The live events industry has witnessed significant growth in recent years. According to a report by PwC, the global live music market was estimated to be worth $26 billion in 2019, and it is projected to reach $31 billion by 2023. This growth can be attributed to factors such as increasing demand for live experiences, technological advancements in production and ticketing, and the rise of music festivals.
2. Forecast for the Live Music Industry: Despite the challenges posed by the COVID-19 pandemic, the live music industry is expected to bounce back in the coming years. With the rollout of vaccines and easing of restrictions, concert attendance is likely to increase. However, the industry may undergo certain changes, such as the integration of digital elements into live events to cater to a wider audience and provide hybrid experiences.
3. Key Challenges and Controversies: The live events industry faces various challenges and controversies. One major challenge is ensuring the safety and security of attendees. With large crowds and the potential for emergencies, event organizers must have robust plans in place to address these concerns. Additionally, issues related to ticket pricing, artist compensation, and exclusivity contracts have generated controversies within the industry.
Advantages and Disadvantages:
Advantages:
– As President of AEG Presents North American Regional Offices, Brent Fedrizzi will have the opportunity to shape the direction of the company in a key market.
– His extensive experience in the music industry and previous roles within AEG Presents make him well-equipped to oversee talent buying and promotion.
– Fedrizzi’s leadership can contribute to the growth and success of AEG Presents, ensuring memorable experiences for audiences across the United States.
Disadvantages:
– The live events industry faces uncertainties due to the ongoing COVID-19 pandemic. The impact of future waves or variants of the virus can potentially disrupt the industry and require adjustments to event planning and operations.
– Managing a large number of venues and regional offices across the United States can present logistical challenges and require efficient coordination.
– Balancing the interests of artists, venues, and attendees while ensuring profitability can be a complex task.
Related links:
– PwC’s Global Entertainment & Media Outlook
– Live Music Industry Research and Data by Billboard