Rally House, the leading sports and merchandise retailer, is excited to announce the opening of its newest location, Rally House Deptford Mall. This marks the company’s 16th store in the Philadelphia area, further expanding its reach in the metro region. Located in the Dick’s Sporting Goods wing of Deptford Mall, just south of Philadelphia proper, Rally House Deptford Mall aims to provide a convenient shopping experience for fans living south of Philly.
“We are thrilled to bring Rally House to Deptford Mall in order to reach more fans and simplify their shopping experience,” says Aaron Johnson, VP of Marketing Strategy. “Now, fans won’t have to travel far to find premium sports gear and gifts.”
Rally House Deptford Mall offers an extensive selection of merchandise for local professional teams such as the Eagles, Phillies, 76ers, Flyers, Union, Yankees, Jets, Knicks, and Giants. Additionally, fans can find apparel and headwear from renowned brands like New Era, Nike, and Mitchell & Ness. The store also features a unique local section, showcasing gifts and apparel inspired by Philadelphia’s skyline, regional tastes, and iconic landmarks.
With a passion for serving Philly fans, Rally House encourages customers to visit their website, rallyhouse.com, for a wider range of products. The website offers shipping options to all 50 states, ensuring that fans across the nation can support their favorite teams.
To stay updated on the latest store information and promotions, customers are encouraged to follow Rally House Deptford Mall on Facebook (@RallyHouse) and Instagram (@rally_house). The company is committed to providing the best shopping experience and keeping fans engaged with their favorite teams.
Rally House, owned by Sampler Stores Inc., is a family-operated specialty boutique with over 200 locations across 19 states. Known for its wide selection of apparel, hats, gifts, and home decor representing local NCAA, NFL, MLB, NBA, NHL, and MLS teams, Rally House celebrates the passion and pride of sports fans.
While the article provides information about Rally House’s new store in Deptford Mall and its expansion in the Philadelphia market, there are several additional facts and trends that could be discussed to enrich the article:
1. Current Market Trends:
– The sports merchandise retail industry has been experiencing steady growth in recent years, driven by the increasing popularity of professional sports and the strong connection between fans and their favorite teams.
– The demand for licensed sports apparel and memorabilia is not limited to the local market but extends nationwide, with fans across the country supporting their favorite teams.
2. Forecast and Growth Potential:
– Despite the current challenges posed by the COVID-19 pandemic, the sports merchandise retail industry is expected to rebound and continue growing as sporting events resume and fans return to stadiums.
– With Rally House’s expansion in the Philadelphia market, the company is well-positioned to take advantage of the region’s passionate sports culture and fans’ desire for high-quality merchandise.
3. Key Challenges or Controversies:
– One key challenge in the sports merchandise retail industry is the presence of counterfeit products. Counterfeit merchandise not only hurts the brand’s reputation but also poses a risk to consumers who unknowingly purchase inferior quality and potentially unsafe products.
– Another challenge is the constant competition from online retailers. While Rally House offers an online shopping option, it is important for the company to provide unique in-store experiences and personalized customer service to differentiate itself from online competitors.
Advantages of Rally House Deptford Mall:
– Convenient Location: The new store’s location in Deptford Mall, close to Philadelphia, provides a convenient shopping experience for fans living in the area, saving them travel time.
– Extensive Selection: Rally House Deptford Mall offers an extensive range of merchandise for local professional teams, renowned brands, and a unique local section, catering to the diverse preferences of sports fans.
– Online Shopping Option: The company’s website, rallyhouse.com, allows customers from all over the United States to access a wider range of products and have them shipped to their doorstep, enabling fans across the nation to support their favorite teams.
Disadvantages:
– Limited Geographic Reach: While Rally House has expanded its presence to 19 states, the company’s physical store locations may not be easily accessible for all sports fans, especially those living outside these states.
– Potential Competition: As the sports merchandise retail industry continues to evolve, Rally House may face increasing competition from both physical and online retailers, requiring the company to continually adapt and innovate to maintain its market position.
Additional Suggested Related Links:
– Sports Business Daily
– Women’s Wear Daily (Sportswear section)
– Forbes (Sports Money section)