Quarterhill Inc., a leading provider of tolling and enforcement solutions in the Intelligent Transportation System (ITS) industry, is excited to announce its participation as a Platinum sponsor at the upcoming International Bridge, Tunnel and Turnpike Association (IBTTA) Technology Summit. The event will take place from May 4 to 7, 2024, in Atlanta, Georgia. Quarterhill will be showcasing its cutting-edge roadside and back-office tolling solutions at booth 203.
This year’s Technology Summit holds special significance as it marks the first time that Electronic Transaction Consultants, LLC (ETC), a leading toll technology provider, will be participating as part of the unified Quarterhill brand. The strategic integration of ETC into Quarterhill’s portfolio enhances the company’s ability to offer comprehensive, integrated ITS solutions. By combining expertise in tolling, enforcement, and vehicle classification technologies, Quarterhill aims to streamline its offerings and continue leading innovation in the industry.
In addition to Quarterhill, Red Fox ID Limited, a company specializing in above-ground vehicle classification technology, will also be exhibiting at the Technology Summit. Red Fox is known for its state-of-the-art Automatic Vehicle Detection and Classification (AVDC) technology, which is crucial for modern road user charging applications. Visitors to the summit will have the opportunity to learn about the future of tolling and AVDC technology by meeting with the experts from Quarterhill and Red Fox at their respective booths.
“We are thrilled to be a Platinum sponsor at the IBTTA Technology Summit and to showcase our advanced tolling solutions,” said a spokesperson for Quarterhill. “With the integration of ETC and the addition of Red Fox to our family, we are confident that our road pricing solutions will provide superior value to our clients and stakeholders.”
As Quarterhill continues to drive technology-driven global leadership in the ITS industry, the company remains committed to organic growth as well as strategic acquisitions that capitalize on attractive opportunities within ITS and its adjacent markets.
For more information about Quarterhill and its innovative tolling solutions, visit www.quarterhill.com.
Quarterhill Inc., a leading provider of tolling and enforcement solutions in the Intelligent Transportation System (ITS) industry, will be showcasing its cutting-edge roadside and back-office tolling solutions at the International Bridge, Tunnel, and Turnpike Association (IBTTA) Technology Summit. This event, taking place from May 4 to 7, 2024, in Atlanta, Georgia, is significant as it marks the first time that Electronic Transaction Consultants, LLC (ETC) will be participating as part of the Quarterhill brand. This strategic integration enhances Quarterhill’s ability to offer comprehensive, integrated ITS solutions by combining expertise in tolling, enforcement, and vehicle classification technologies.
In addition to Quarterhill, Red Fox ID Limited, a company specializing in above-ground vehicle classification technology, will also be exhibiting at the Technology Summit. Red Fox’s state-of-the-art Automatic Vehicle Detection and Classification (AVDC) technology is crucial for modern road user charging applications.
One advantage of Quarterhill’s tolling solutions is their integration with other ITS technologies, such as enforcement and vehicle classification systems. This integration allows for a more streamlined and efficient tolling process. Additionally, Quarterhill’s portfolio expansion through strategic acquisitions strengthens the company’s position in the industry, enabling it to offer a wider range of innovative solutions to clients and stakeholders.
However, one challenge associated with tolling solutions is ensuring widespread adoption and acceptance by road users. Implementing new tolling systems, especially those that rely on advanced technologies, may face resistance from users who are accustomed to traditional tolling methods. Educating and informing the public about the benefits and convenience of these innovative solutions is crucial for their successful implementation.
Another key challenge is the need for interoperability between different tolling systems, both domestically and internationally. Developing standards and protocols that allow seamless integration and communication between different tolling systems is essential for ensuring smooth travel experiences for road users.
Overall, Quarterhill’s participation in the Technology Summit and its showcasing of innovative tolling solutions highlight the company’s commitment to driving technology-driven global leadership in the ITS industry.
For more information about Quarterhill and its tolling solutions, visit quarterhill.com.