Proximic by Comscore, a division of Comscore Inc., has once again cemented its position as a leader in the digital advertising industry. The company has been included in AdExchanger’s prestigious 2024 Programmatic Power Players list for the second consecutive year. This recognition highlights Proximic’s industry-leading AI contextual technology and its privacy-resilient ID-free Predictive Audiences.
“We are honored to be acknowledged as one of the top players in AdExchanger’s Programmatic Power Players list for the second year running,” said Rachel Gantz, Managing Director of Proximic by Comscore. In an era where signal loss and privacy regulations pose significant challenges, Proximic by Comscore is at the forefront of the programmatic landscape with innovative privacy-forward targeting solutions. These solutions empower marketers and media companies to leverage a robust set of data points across various platforms, including CTV, audio, desktop, and mobile.
AdExchanger editors carefully evaluated numerous submissions from around the world and handpicked the top 50 Programmatic Power Players based on the strength of their offerings, documented case studies, and client references. Proximic by Comscore’s inclusion in this esteemed list further attests to its credibility and expertise in the industry.
Additionally, Proximic by Comscore has recently formed strategic partnerships with Epsilon and Neutronian. The collaboration with Epsilon aims to provide rich insights into content across thousands of touchpoints, prioritizing brand suitability, inventory quality, and IAB and GARM categorizations. On the other hand, the partnership with Neutronian, a leading data privacy verification company, enables media buyers to leverage Neutronian’s data privacy signals as a decision-making criterion for their digital campaigns. These initiatives collectively strive to deliver privacy-safe and quality-led advertising solutions to the market.
To learn more about Proximic by Comscore and its market-leading solutions, visit their official website at https://www.proximic.com/home. As a pioneer in programmatic targeting, Proximic continues to enable media buyers and sellers to maximize the scale and performance of their campaigns, ensuring successful advertising strategies in an ever-evolving digital landscape.
Proximic by Comscore has solidified its position as a top player in the digital advertising industry, as recognized by AdExchanger’s 2024 Programmatic Power Players list for the second consecutive year. The company’s industry-leading AI contextual technology and privacy-resilient ID-free Predictive Audiences have played a key role in their inclusion on this prestigious list.
In an era of signal loss and privacy regulations, Proximic by Comscore stands out with its privacy-forward targeting solutions. These solutions empower marketers and media companies to leverage a robust set of data points across various platforms, including CTV, audio, desktop, and mobile. By offering innovative and privacy-safe targeting options, Proximic allows advertisers to effectively reach their desired audiences while respecting privacy regulations.
One notable advantage of Proximic by Comscore is its strategic partnerships with Epsilon and Neutronian. The collaboration with Epsilon aims to provide rich insights into content across thousands of touchpoints, emphasizing brand suitability, inventory quality, and adherence to IAB and GARM categorizations. This partnership helps advertisers ensure that their ads are placed within appropriate contexts, enhancing brand safety and effectiveness.
The partnership with Neutronian, a data privacy verification company, further highlights Proximic’s commitment to privacy-safe advertising solutions. By leveraging Neutronian’s data privacy signals, media buyers can make informed decisions and ensure that their digital campaigns align with privacy regulations.
Despite its prominent position in the industry, Proximic by Comscore does face some challenges and controversies. One key challenge is the constantly evolving digital landscape, which requires constant adaptation and innovation to stay ahead of the competition. As new technologies and platforms emerge, Proximic must continuously refine its offerings to remain at the forefront of programmatic advertising.
Furthermore, the increasing scrutiny on data privacy and regulations is an ongoing challenge for the entire advertising industry. Proximic must navigate these privacy regulations and ensure that its solutions are compliant while still providing effective targeting options for advertisers.
To learn more about Proximic by Comscore and its market-leading solutions, you can visit their official website at proximic.com. Through their pioneering approach to programmatic targeting, Proximic enables media buyers and sellers to maximize the scale and performance of their advertising campaigns in today’s ever-evolving digital landscape.