Pernod Ricard Ranked Fourth in Data and AI Skills for Consumer Goods Companies


Pernod Ricard, a leading spirits and wine company, has been ranked as the top European and fourth worldwide consumer goods company in terms of in-house data and artificial intelligence (AI) skills, according to the 2024 Data & AI Human Capital Report. The report, produced by AlixPartners and Darwin X, assessed the proportion of the internal workforce dedicated to data and AI activities among the 65 largest global companies in the sector. Pernod Ricard achieved a score of 54, positioning it behind US companies Nike, General Mills, and Procter & Gamble. These results establish Pernod Ricard as the global leader in the drinks industry and the top French and European company in all categories.
The company’s Chief Digital Officer, Pierre-Yves Calloc’h, highlighted the strategic priority given to leveraging data on a large scale at Pernod Ricard. In 2020, Pernod Ricard launched an ambitious Data and AI program to enhance its business, deciding to bring expertise in-house to have algorithms tailored to their specific needs. This decision has proven to be astute, especially with the advent of the new artificial intelligence era. The team of experts that Pernod Ricard has built over the past three years enables autonomy, power, and efficiency across the entire Data and AI value chain. Pernod Ricard believes that AI can enhance their activities and that its advantages will benefit their teams, business, and partners.
Pernod Ricard is a worldwide leader in the spirits and wine industry, with a portfolio including Absolut vodka, Chivas Regal, Jameson Irish whiskey, and Mumm and Perrier-Jouët champagnes. Their mission is to ensure the long-term growth of their brands while respecting people and the environment. In fiscal year FY23, Pernod Ricard’s consolidated sales amounted to €12,137 million.

Pernod Ricard operates in the spirits and wine industry, which is a highly competitive and dynamic sector. The industry is driven by consumer preferences for alcoholic beverages and is heavily influenced by factors such as changing lifestyles, trends, and economic conditions.

Market forecasts for the spirits and wine industry predict steady growth in the coming years. According to a report by Grand View Research, the global alcoholic beverages market is expected to reach $1.7 trillion by 2025, driven by increasing disposable incomes, changing demographics, and a growing preference for premium and craft spirits.

One of the key issues in the industry is the strict regulations and laws governing the sale and distribution of alcoholic beverages. Companies like Pernod Ricard need to navigate through a complex web of regulations in different markets, including advertising restrictions, age verification requirements, and taxation policies.

Pernod Ricard’s focus on leveraging data and AI aligns with the industry trend towards digital transformation. By utilizing data analytics and AI technologies, the company can gain valuable insights into consumer preferences, market trends, and supply chain optimization. This allows Pernod Ricard to make informed decisions, improve efficiency, and enhance their overall business performance.

To learn more about Pernod Ricard and its industry, you can visit their official website here. Additionally, you may find relevant information about the spirits and wine industry from industry publications and reports such as Drinks International (link) and the International Wine and Spirit Research (link).