Danbury, CT – PlusMedia, LLC, a leading marketing company specializing in bridging the gap between offline and online customer interactions, is thrilled to announce the appointment of Jeff Licciardi as their new Vice President of Growth. This strategic addition to the leadership team is aimed at elevating brand awareness and fostering new client relationships.
With an impressive background in sales, marketing, and partnerships, Licciardi brings a wealth of experience to PlusMedia. He previously served as the Senior Vice President of Sales, Marketing, and Partnerships at Division 6, a digital experience company catering to media and technology organizations. Licciardi also spent eight years as an SVP at Performics, where he played a pivotal role in client relations and business development.
In his new role, Licciardi will focus on accelerating PlusMedia’s presence in the marketplace and driving the company’s growth strategy. PlusMedia recognizes the current challenges in marketing, including the increasing complexity of audience selection and targeting, the rapid advancement of AI, and the emergence of new media channels like Connected TV.
Licciardi’s expertise in navigating the ever-changing audience landscape and his profound understanding of measurement, technology, and analytics makes him an invaluable addition to the team. His strategic guidance will enable PlusMedia to expand their offerings and help brands thrive in the evolving media ecosystem.
“I am thrilled to be joining PlusMedia and extending its well-established reputation for delivering tangible business impact to a broader market,” said Licciardi. “Today’s media landscape requires a comprehensive understanding of customer interactions across multiple channels, and PlusMedia is well-positioned to support brands in maximizing their reach and bottom-line profitability.”
Founded in 1998, PlusMedia is a highly regarded performance marketing company that empowers direct-to-consumer brands and nonprofit organizations to acquire and retain customers, boost revenue growth, and achieve exceptional results. With their client-centric approach and track record of success, PlusMedia continues to be a trusted partner in driving multichannel media campaigns that deliver maximum ROI.
For more information about PlusMedia and their services, please visit plusme.com.
In addition to the information provided in the article, there are several current market trends and forecasts that are relevant to the appointment of Jeff Licciardi as the new Vice President of Growth for PlusMedia:
1. Increasing Importance of Digital Marketing: The market trend of shifting towards digital marketing strategies has become more pronounced in recent years. With Licciardi’s background in digital experience and his role in navigating the audience landscape, it is clear that PlusMedia aims to capitalize on this trend and expand its digital marketing offerings.
2. Growing Significance of AI in Marketing: The rapid advancement of artificial intelligence (AI) has revolutionized the marketing landscape. AI technologies such as machine learning, predictive analytics, and automated customer interactions are increasingly being utilized to drive personalized marketing campaigns. Given the complexity of audience selection and targeting in today’s marketing landscape, PlusMedia can benefit from Licciardi’s expertise in AI and analytics to enhance their offerings.
3. Emergence of Connected TV: Another important market trend is the emergence of new media channels, particularly Connected TV. Connected TV refers to streaming services that are available on smart TVs and other internet-connected devices. With the increasing popularity of Connected TV, advertisers are looking for ways to reach audiences through this channel. PlusMedia, with Licciardi’s leadership, can explore opportunities to incorporate Connected TV advertising into their multichannel media campaigns.
4. Challenges in Audience Selection and Targeting: As mentioned in the article, one of the current challenges in marketing is the increasing complexity of audience selection and targeting. With Licciardi’s background in client relations and business development, PlusMedia can leverage his expertise to address this challenge and develop effective strategies for reaching the right audience with their marketing campaigns.
Despite the advantages that Licciardi’s appointment brings to PlusMedia, there are also potential challenges or controversies associated with the subject:
1. Integration and Alignment: Whenever a new leader joins a company, there can be challenges in integrating their vision, strategies, and ways of working with the existing team. It will be crucial for Licciardi to effectively communicate his goals and align the team towards achieving them.
2. Competitive Industry: The marketing industry is highly competitive, with many companies vying for clients and market share. PlusMedia will need to differentiate itself and stay ahead of the competition to maximize its growth potential. Licciardi’s experience in sales and partnerships will be valuable in this regard, but it will still require continuous effort to stand out in the market.
3. Adapting to Technological Advancements: With the rapid advancement of technology, marketing strategies need to constantly evolve to stay relevant. PlusMedia, under Licciardi’s leadership, will need to stay up-to-date with the latest technological trends and adapt their offerings accordingly. This may require investments in research and development, as well as training to ensure the team is equipped with the necessary skills.
For more information about PlusMedia and their services, please visit their website: plusme.com.