New Tourism Strategy 2030 in Abu Dhabi Aims to Attract 39 Million Visitors and Boost Tourism Sector

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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has unveiled a new Tourism Strategy 2030, approved by His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council. The strategy aims to attract over 39 million visitors by 2030 and increase the tourism sector’s contribution to the UAE’s GDP to AED 90 billion annually.

The strategy plans for a 7% year-on-year growth in visitor numbers, elevating it from nearly 24 million in 2023 to 39.3 million by 2030. This growth will generate an estimated 178,000 new jobs and increase hotel room supply to 52,000. The strategy also focuses on expanding the holiday home segment to offer diverse accommodation options.

To achieve its goals, the strategy identifies 26 key initiatives across four strategic pillars: Offering and City Activation, Promotion & Marketing, Infrastructure & Mobility, and Visa, Licensing, and Regulations. These initiatives will enhance the overall guest experience, expand cultural sites, theme parks, and retail offerings, and diversify the dining landscape.

The strategy also aims to strengthen promotion and marketing efforts, establish global partnerships with media outlets and well-known brands, and expand international reach to 26 markets. Additionally, it focuses on improving infrastructure and mobility by increasing hotel room availability, enhancing roads and public transport, and simplifying travel within the emirate.

Visitor experience and tourism business operations will be streamlined through improved visa, licensing, and regulation processes in collaboration with relevant government agencies.

In 2023, Abu Dhabi saw a surge in its tourism sector, welcoming nearly 24 million visitors and making a significant contribution to the UAE’s GDP. Key international markets, cultural sites, events, and attractions played a pivotal role in attracting visitors.

With the new Tourism Strategy 2030, Abu Dhabi aims to build on its success and establish itself as a leading global tourism destination.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) operates in the tourism industry. Abu Dhabi is the capital city of the United Arab Emirates (UAE) and has been working towards establishing itself as a prominent global tourism destination.

According to the new Tourism Strategy 2030, DCT Abu Dhabi aims to attract over 39 million visitors by 2030. This would represent a significant increase from the nearly 24 million visitors in 2023. The strategy also targets an annual contribution of AED 90 billion to the UAE’s GDP from the tourism sector.

To achieve these goals, the strategy outlines 26 key initiatives across four strategic pillars. The Offering and City Activation pillar focuses on enhancing the guest experience, expanding cultural sites, theme parks, and retail offerings, and diversifying dining options. The Promotion & Marketing pillar aims to strengthen promotion and marketing efforts, establish global partnerships, and expand international reach to 26 markets.

Infrastructure & Mobility is another crucial pillar, which entails increasing hotel room availability, improving roads and public transport, and simplifying travel within the emirate. Lastly, the Visa, Licensing, and Regulations pillar aims to streamline visitor experience and tourism business operations through improved processes in collaboration with relevant government agencies.

The tourism industry in Abu Dhabi has seen significant growth in recent years, making a significant contribution to the UAE’s GDP. Key international markets, cultural sites, events, and attractions have played a pivotal role in attracting visitors. With the Tourism Strategy 2030, Abu Dhabi aims to capitalize on this success and further solidify its position as a leading global tourism destination.

For further information related to the tourism industry in Abu Dhabi, you can visit the official website of the Department of Culture and Tourism – Abu Dhabi at https://www.dctabudhabi.ae/.