Brook + Whittle, a leading packaging manufacturer, has developed an innovative solution that enables brands to transition from problematic plastics to recyclable clear PET packaging. The company has been awarded a U.S. patent for its GreenLabel BlockOut innovation, a light-blocking shrink sleeve that is compatible with existing recycling processes.
Clear PET packaging offers numerous advantages over traditional white or colored PET packaging, including a lower carbon footprint, multiple recyclability, and broader acceptance by recycling systems. However, in markets such as dairy, beverage, and nutraceuticals, protecting products from light is crucial to prevent spoilage and maintain quality. Brook + Whittle’s patented solution addresses this challenge by providing a unique light-blocking coating that ensures the integrity of the contents.
“We are committed to providing packaging solutions that balance aesthetics, performance, cost, and sustainability,” says Tyler Matusevich, Director of Sustainability at Brook + Whittle. “After eight years of research and development, we have developed a patented solution that not only protects products but is also fully compatible with recycling processes. This solution will not contaminate the recycling stream.”
In addition to its recyclability benefits, the transition to clear PET packaging can also help brands lower their extended producer responsibility (EPR) eco-modulation fees in the future. Brook + Whittle is currently supplying commercial-scale orders and working closely with multiple brands to facilitate a smooth transition to this sustainable packaging solution.
This breakthrough innovation marks a significant milestone for Brook + Whittle and its customers. By being the first to market with a patented solution, the company solidifies its commitment to sustainable packaging and driving the industry forward. To learn more about this solution and its benefits, visit brookandwhittle.com/sustainability/circular-solutions/enable-recycling/light-blocking-shrink-sleeves/.
The article discusses a new innovation by packaging manufacturer Brook + Whittle that allows brands to transition from problematic plastics to recyclable clear PET packaging. The company has developed a light-blocking shrink sleeve called GreenLabel BlockOut, which is compatible with existing recycling processes. This solution addresses the challenge of protecting products from light in markets such as dairy, beverage, and nutraceuticals.
Clear PET packaging offers several advantages over traditional white or colored PET packaging. It has a lower carbon footprint, can be recycled multiple times, and is more widely accepted by recycling systems. However, the need to protect products from light has been a barrier in using clear PET packaging in certain industries. Brook + Whittle’s patented solution provides a unique light-blocking coating that maintains the integrity of the contents while still allowing for recycling.
One advantage of transitioning to clear PET packaging is the potential for brands to lower their extended producer responsibility (EPR) eco-modulation fees in the future. EPR fees are levied on businesses based on the environmental impact of their packaging materials. By using recyclable clear PET packaging, brands can demonstrate their commitment to sustainability and potentially reduce these fees.
However, there are also some challenges and controversies associated with this subject. Despite the benefits of clear PET packaging, there may be additional costs involved in transitioning from traditional packaging materials to this new solution. Brands may need to invest in new equipment or modify their existing production processes. Additionally, there might be resistance or skepticism from consumers who are not familiar with clear PET packaging or have concerns about its safety or efficacy.
In terms of market trends, there is a growing demand for more sustainable packaging solutions across various industries. Consumers are increasingly conscious of the environmental impact of their purchasing choices and are seeking products packaged in recyclable or environmentally-friendly materials. This trend is driving companies to innovate and develop solutions like Brook + Whittle’s GreenLabel BlockOut to meet these consumer demands.
Forecasting the future of clear PET packaging, it is likely that more brands will adopt this solution as the benefits become more widely recognized. As regulations on single-use plastics and packaging waste increase, there is a greater need for sustainable alternatives. Clear PET packaging, with its recyclability and lower carbon footprint, aligns with these regulatory and consumer demands.
Overall, the development of the GreenLabel BlockOut solution by Brook + Whittle represents an important step forward in sustainable packaging. It offers brands an opportunity to transition from problematic plastics to recyclable clear PET packaging while still addressing the challenge of light protection. The advantages include lower carbon footprint, multiple recyclability, and potential cost savings in the form of reduced EPR fees. However, challenges and controversies may arise regarding the cost of transitioning and consumer acceptance.