In an exciting new collaboration, LivePerson, the leader in digital customer conversations, and Infinity, the acclaimed call analytics platform, have joined forces to revolutionize how brands personalize digital experiences. This partnership harnesses the context from voice conversations and infuses it into digital messaging, enabling brands to deliver more tailored and meaningful interactions with their customers.
The key to this partnership lies in the seamless connection of attribution data between voice calls and digital conversations. By integrating these two channels, including AI and automation, brands gain a deeper understanding of their customers’ omnichannel journey. This comprehensive view allows them to strengthen their visibility into online-to-offline engagements, optimize marketing spend through improved first-touch attribution data, identify factors that drive escalation from digital to voice, and ultimately improve sales and service outcomes through personalized experiences.
Rather than relying on quotes from the original article, it is evident that LivePerson’s State of Customer Conversations 2024 report highlights the vital importance of providing consumers the option to switch seamlessly between calls and digital conversations. Dan Sincavage, Senior Vice President of Global Partnerships at LivePerson, asserts that this partnership empowers brands by unlocking a wealth of data and insights, accelerating their digital transformation.
Customers of LivePerson have already witnessed significant benefits, including up to 25% boosts in customer satisfaction and 30% reductions in operating costs. Similarly, Infinity customers have experienced up to 45% increases in phone leads and 64% reductions in the cost of acquisition. These impressive results only further emphasize the potential impact of this partnership.
Warren Newbert, the CEO of Infinity, envisions this collaboration as just the beginning, with plans to offer even more valuable insights to marketers, sales teams, CX professionals, and contact centers moving forward. Kris Wagland, Vice President of Partnerships at Infinity, believes that the integrated solution with LivePerson will significantly improve ROI from marketing spend, ultimately benefiting both brands and their customers.
While early access clients can already take advantage of this integration, the general release and additional functionality are scheduled to roll out later in 2024. To learn more about this groundbreaking partnership, visit the LivePerson Marketplace.
In conclusion, this innovative collaboration between LivePerson and Infinity sets a new standard for personalized customer experiences. By infusing conversational context from voice conversations into digital interactions, brands gain deeper insights, optimize their strategies, and forge meaningful connections with their customers in the ever-evolving digital landscape.
Frequently Asked Questions (FAQ) based on the article:
1. What is the collaboration between LivePerson and Infinity about?
LivePerson, a leader in digital customer conversations, and Infinity, a call analytics platform, have partnered to revolutionize how brands personalize digital experiences. This collaboration aims to enable brands to deliver more tailored and meaningful interactions with their customers by harnessing the context from voice conversations and infusing it into digital messaging.
2. What is the key aspect of this partnership?
The key aspect of this partnership is the seamless connection of attribution data between voice calls and digital conversations. By integrating these two channels, including AI and automation, brands can gain a deeper understanding of their customers’ omnichannel journey and strengthen their visibility into online-to-offline engagements.
3. What benefits can brands expect from this collaboration?
Brands can expect several benefits from this collaboration, including optimizing marketing spend through improved first-touch attribution data, identifying factors that drive escalation from digital to voice, and ultimately improving sales and service outcomes through personalized experiences.
4. What does LivePerson’s State of Customer Conversations 2024 report highlight?
LivePerson’s report emphasizes the importance of providing consumers the option to switch seamlessly between calls and digital conversations. It highlights the value of this partnership in unlocking data and insights, accelerating digital transformation for brands.
5. What benefits have customers already experienced from LivePerson and Infinity?
Customers of LivePerson have witnessed significant benefits, such as up to 25% boosts in customer satisfaction and 30% reductions in operating costs. Infinity customers have experienced up to 45% increases in phone leads and 64% reductions in the cost of acquisition.
6. How do the CEOs of LivePerson and Infinity envision this collaboration?
Warren Newbert, CEO of Infinity, sees this partnership as just the beginning, with plans to offer more valuable insights in the future. Kris Wagland, Vice President of Partnerships at Infinity, believes that the integrated solution with LivePerson will significantly improve ROI from marketing spend, benefiting both brands and customers.
7. When will the general release and additional functionality be available?
While early access clients can already take advantage of this integration, the general release and additional functionality are scheduled to roll out later in 2024.
8. Where can one learn more about this partnership?
To learn more about this collaboration between LivePerson and Infinity, visit the LivePerson Marketplace.
Definitions:
– Omnichannel journey: The seamless integration and interaction of multiple channels (such as voice calls and digital conversations) in a customer’s overall experience with a brand.
– First-touch attribution: The process of attributing the first customer interaction (whether it’s a voice call or digital conversation) to a specific marketing touchpoint.
– Personalized experiences: Tailored and unique interactions, messages, or services provided to customers based on their individual preferences, needs, and behaviors.
Related Links:
– LivePerson’s Official Website
– Infinity’s Official Website