Renowned German goalkeeper Manuel Neuer has joined hands with Hisense, the global household appliances company, as the official brand ambassador for their new campaign, “Beyond Glory.” Celebrating the relentless pursuit of excellence displayed by football professionals at the UEFA EURO, the campaign also highlights Hisense’s commitment to pushing boundaries in the home appliances industry.
Similar to how Manuel stands as the last line of defense, Hisense serves as the reliable force behind the scenes, consistently delivering cutting-edge technology and unmatched quality. Having won the prestigious “World’s Best Goalkeeper” award five times from the International Federation of Football History & Statistics (IFFHS), Manuel Neuer expressed his excitement at supporting Hisense’s UEFA EURO 2024™ campaign as an ambassador. He also eagerly anticipates the EURO as the ultimate challenge for European football elites.
The campaign also reflects Hisense’s aspiration to push their own limits, setting ambitious goals with a long-term technological vision, and tirelessly striving for groundbreaking technology that enhances daily life. As an official partner of UEFA EURO 2024™ and a pioneer in display technology, Hisense aims to provide the perfect player experience and smart life encounters with their innovative TV products and household appliances.
Bob Wang, CEO of Hisense’s International Marketing Department, expressed his honor in welcoming Manuel as their UEFA EURO 2024™ brand ambassador and believes he is the ideal representative for their new campaign. A goalkeeper is always there for their team, contributing to the team’s success with their reliability. At Hisense, they share a similar goal by committing to enhance their customers’ lives with innovative and dependable technology.
“This is the third consecutive UEFA EURO where Hisense acts as a sponsor, which provides a fantastic opportunity to continue connecting the Hisense brand with consumers worldwide. As a company, we constantly strive to improve the quality and experience of daily life. Alongside Manuel, we look forward to providing fans around the world with an unparalleled UEFA EURO 2024™ experience.”
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Manuel Neuer becoming the ambassador for Hisense’s UEFA EURO 2024™ campaign signifies the brand’s commitment to excellence and pushing boundaries in the home appliances industry. This partnership not only highlights the reputation and skill of Manuel Neuer as a world-renowned goalkeeper but also showcases Hisense’s dedication to delivering cutting-edge technology and unmatched quality.
One key advantage of this collaboration is the synergy between Neuer’s reliability as a goalkeeper and Hisense’s commitment to enhancing customers’ lives with innovative and dependable technology. Neuer’s role as the last line of defense reflects Hisense’s aspiration to be a reliable force behind the scenes, consistently providing groundbreaking technology that enhances daily life.
From a market trend perspective, this partnership demonstrates the increasing intersection between sports, especially football, and consumer electronics. Companies are recognizing the value in aligning their brand with sports personalities to reach a wider audience and create emotional connections with consumers. By associating themselves with a prominent figure like Manuel Neuer, Hisense aims to strengthen their brand recognition and appeal to football enthusiasts.
In terms of forecasts, this association with Manuel Neuer as an ambassador for UEFA EURO 2024™ can lead to increased brand visibility and recognition for Hisense. The UEFA EURO tournament is a major event that attracts a global audience, and by leveraging Neuer’s popularity, Hisense has the potential to reach millions of football fans worldwide. This increased exposure can translate into higher sales and market presence for their TV products and home appliances.
However, one key challenge associated with such brand partnerships is the risk of association. If a sponsored athlete or ambassador faces any controversy or negative publicity, it can impact the brand’s reputation as well. Hisense should carefully monitor and manage potential risks to ensure that the partnership remains positive and aligned with their brand values.
Overall, the partnership between Manuel Neuer and Hisense for UEFA EURO 2024™ presents significant advantages in terms of brand recognition and market visibility. By aligning themselves with a prominent and respected football professional, Hisense aims to strengthen their position in the home appliances industry and provide an unparalleled UEFA EURO 2024™ experience for fans worldwide.
For more information about Hisense and their products, you can visit their official website: Hisense