Cassandra Morales Thurswell, the founder and CEO of Kitsch, has been named a finalist for the prestigious Entrepreneur Of The Year® 2024 Greater Los Angeles Award. This award recognizes audacious leaders who are shaping the future by disrupting markets, revolutionizing sectors, and making a transformational impact on lives.
Thurswell, who started Kitsch in 2010, has built a global beauty powerhouse that promotes positivity and sustainability. The brand provides easy, elevated beauty solutions that are reliable and special. Kitsch has made remarkable progress in combatting the beauty industry’s plastic waste by eliminating plastic bottles and partnering with organizations like 4Ocean for additional plastic removal from waterways.
“I’m honored to be named an EY Entrepreneur Of The Year Finalist,” said Thurswell. “Kitsch is dedicated to creating products that are good for you and good for the planet, and it’s incredibly satisfying to see the impact we’re making. Recognition like this is truly special.”
The Entrepreneur Of The Year program celebrates various types of business leaders, including original founders, transformational CEOs, and multigenerational family business leaders. It recognizes their ingenuity, courage, and entrepreneurial spirit.
Since its inception in 1986, Entrepreneur Of The Year has acknowledged over 11,000 visionaries who are leading successful and dynamic businesses in the United States. The program has expanded to nearly 80 countries and territories worldwide.
Kitsch, founded by Cassandra Morales Thurswell at the age of 25, is committed to building a better working world. The brand’s focus on sustainability, community, and innovation has contributed to its success in over 20,000 retail locations globally.
For media inquiries, please contact Anne Breza at 917.488.4119 or via email at [email protected]
Source: Kitsch
Cassandra Morales Thurswell, founder and CEO of Kitsch, has been named a finalist for the Entrepreneur Of The Year® 2024 Greater Los Angeles Award. Kitsch is a global beauty brand that focuses on positivity and sustainability. They offer reliable and special beauty solutions that are also environmentally friendly. One of their initiatives includes eliminating plastic bottles and partnering with organizations like 4Ocean for additional plastic waste removal from waterways.
Thurswell started Kitsch in 2010 and has since grown the brand to be successful in over 20,000 retail locations worldwide. The recognition as an Entrepreneur Of The Year Finalist highlights the impact that Kitsch has made in creating products that are good for both consumers and the planet.
The Entrepreneur Of The Year program celebrates visionary leaders in various types of businesses, including original founders, transformational CEOs, and multigenerational family business leaders. It recognizes their innovation, courage, and entrepreneurial spirit.
Since its inception in 1986, the Entrepreneur Of The Year program has recognized over 11,000 successful business leaders in the United States. The program has expanded globally to nearly 80 countries and territories.
Some advantages of Kitsch’s approach to beauty include their commitment to sustainability and their focus on community and innovation. By eliminating plastic waste and partnering with organizations dedicated to environmental conservation, Kitsch is addressing current market trends towards eco-conscious beauty products. This aligns with the growing consumer demand for sustainable options.
However, Kitsch may face challenges in maintaining their commitment to sustainability while also staying competitive in the beauty industry. Balancing eco-conscious practices with the need for profitability and growth can be a challenge.
Overall, Kitsch’s recognition as an Entrepreneur Of The Year Finalist showcases their dedication to creating sustainable and innovative beauty solutions. Their positive impact on the industry and commitment to environmental conservation position them well for continued success in a market that is increasingly focused on sustainability.
For media inquiries, please contact Anne Breza at 917.488.4119 or via email at [email protected]
Related links:
Kitsch Official Website