JETOUR Auto, a leading global automobile brand, made its debut in the right-hand drive (RHD) market at the Malaysia Motor Show on May 21. The launch event marked JETOUR’s official entry into the global RHD market with its “Travel+” strategy. The event was attended by guests, media, and partners who gathered to witness the new era of JETOUR in the RHD market.
The RHD models, DASHING and X70 PLUS, launched in Malaysia, not only retain the popular features of the JETOUR product line but also incorporate local elements. This integration aims to enhance safety and comfort to meet the needs of Malaysian youth and families.
Malaysia, being an important economy and the second-largest automotive market in Southeast Asia, is a strategic RHD market for JETOUR. Over the next five years, JETOUR plans to develop 80 sales networks in Malaysia and achieve a sales target of 150,000 units. The goal is to establish JETOUR as a major automotive brand in the country.
Kevin Xu, Vice President of JETOUR International, emphasized the company’s commitment to Malaysia by stating their plans to build the entire industry chain in the country, including marketing, services, finance, local manufacturing, parts localization, and exporting to other Southeast Asian markets.
In addition to Malaysia, JETOUR has plans to expand into other markets such as Indonesia, Thailand, and South Africa in the second half of this year. With a focus on family travel, JETOUR will be launching right-hand drive models from the T Series of all-terrain vehicles in the first quarter of 2025.
JETOUR Auto has a global presence, with coverage in more than 50 countries and regions, including the Middle East, Central and South America, Africa, and the Asia-Pacific. With over 600 sales and service networks, JETOUR is dedicated to globalization and has set ambitious goals for the future. By 2030, they aim to establish more than 1,600 distribution networks and 10 assembly plants in over 80 markets worldwide, reaching over 1 million units sold and 100 billion yuan in revenue.
By entering the RHD market, JETOUR’s “Travel+” strategy will continue to evolve and innovate, strengthening the brand’s position as a leading player in the global automotive market.
JETOUR’s expansion into the right-hand drive (RHD) market marks an important milestone for the global automobile brand. The launch event at the Malaysia Motor Show showcased the company’s commitment to the RHD market and its “Travel+” strategy.
One advantage of JETOUR’s entry into the RHD market is the incorporation of local elements in their RHD models, DASHING and X70 PLUS. This integration aims to enhance safety and comfort, catering to the needs of Malaysian youth and families. By adapting their products to local preferences, JETOUR is better positioned to capture the Malaysian market.
Malaysia holds significant importance as the second-largest automotive market in Southeast Asia. JETOUR plans to develop 80 sales networks in the country over the next five years, with a sales target of 150,000 units. This ambitious goal reflects the company’s commitment to establishing itself as a major automotive brand in Malaysia.
Furthermore, JETOUR’s Vice President, Kevin Xu, emphasized the company’s dedication to building the entire industry chain in Malaysia. This includes marketing, services, finance, local manufacturing, parts localization, and exporting to other Southeast Asian markets. By taking a comprehensive approach, JETOUR aims to strengthen its presence in Malaysia and leverage it as a hub for further expansion in the region.
JETOUR doesn’t plan to limit its expansion to Malaysia alone. In the second half of this year, the company has plans to enter other markets such as Indonesia, Thailand, and South Africa. The focus will be on launching right-hand drive models from the T Series of all-terrain vehicles in the first quarter of 2025. This demonstrates JETOUR’s ambition to extend its reach and cater to diverse markets beyond Malaysia.
Although JETOUR has a global presence in more than 50 countries and regions, expanding further poses challenges. One key challenge is competition from established automotive brands in each market. To establish itself as a major player, JETOUR will need to differentiate its offerings and effectively market its products to capture consumer attention.
Additionally, regulatory and compliance requirements in each market can present hurdles for JETOUR’s expansion. Adhering to local regulations and standards may require significant investment and adaptation. Meeting these requirements while maintaining the quality and affordability of their products will be essential for JETOUR’s success in new markets.
In conclusion, JETOUR’s expansion into the RHD market signifies its commitment to global growth. By entering Malaysia and other markets, JETOUR aims to establish itself as a leading player in the automotive industry. While the company faces challenges associated with competition and regulatory compliance, its focus on local integration and comprehensive industry chain development gives it a strong foundation for success.
For more information on JETOUR’s global expansion plans and strategies, you can visit their official website: JETOUR Official Website.