Indri Single Malt Whisky, produced by Piccadily Distilleries in India, has achieved a remarkable milestone by becoming the fastest growing single malt whisky in the world. Within just two years of its launch, Indri-Trini has crossed the 1,00,000 cases mark, a feat that no other single malt whisky from Scotland, Japan, Taiwan, or any other country has accomplished. This achievement has catapulted Indri-Trini into the prestigious club of top-selling single malt whiskies globally.
With an impressive growth rate of 599% compared to the previous year, Indri has not only shattered expectations but has also captured a 30% market share in India. The brand aims to become one of the top five selling single malt whiskies in the world.
Since its debut in November 2021, Indri has received over 25 highly acclaimed awards, including the “Best Indian Single Malt” at renowned competitions such as the World Whisky Awards and the International Whisky Competition. It has also been honored as the “Best Whisky in the World” at the Whiskies of the World Awards, surpassing its Scotch and American rivals.
The success of Indri has not only elevated the brand but has also boosted the reputation of Indian whiskies internationally, leading to an increased demand for premium Indian single malts. This rise reflects a significant shift in consumer behavior and preferences, with premium spirits gaining popularity.
According to industry reports, Indian single malt whiskies have outperformed their Scottish counterparts, experiencing a remarkable 144% surge in sales in the past year. It is estimated that Indian single malts will account for 53% of total sales in 2023, leaving imported brands behind.
CEO of Piccadily Distilleries, Praveen Malviya, describes Indri as a symbol of national pride and a leader in the Indian spirits market. As Indri continues to redefine the standards of Indian single malt whisky, the company remains committed to delivering exceptional experiences to whisky enthusiasts worldwide.
Indri Single Malt Whisky, produced by Piccadily Distilleries in India, operates in the highly competitive spirits industry. The whisky has achieved unprecedented success, becoming the fastest growing single malt whisky in the world. This accomplishment is significant not only for Indri-Trini but also for Indian whiskies as a whole, as it has gained international acclaim and boosted the reputation of Indian spirits.
The success of Indri can be attributed to its exceptional quality and craftsmanship, as recognized by its numerous awards. Since its debut in November 2021, the whisky has received over 25 prestigious accolades, including the “Best Indian Single Malt” at renowned competitions such as the World Whisky Awards and the International Whisky Competition. It even claimed the title of “Best Whisky in the World” at the Whiskies of the World Awards, surpassing its Scotch and American rivals.
The market forecast for the Indian single malt whisky industry is highly optimistic. Industry reports indicate that Indian single malts have outperformed their Scottish counterparts, experiencing a remarkable 144% surge in sales in the past year. It is projected that Indian single malts will capture 53% of the total sales in 2023, surpassing imported brands. This growth reflects a notable shift in consumer behavior and preferences, with premium spirits gaining popularity.
Indri has captured a significant market share in India, claiming 30% of the market. With its impressive growth rate of 599% compared to the previous year, the brand has set its sights on becoming one of the top five selling single malt whiskies globally. Its success not only signifies the brand’s excellence but also showcases the potential of Indian whiskies on a global scale.
The rise of Indri and premium Indian single malts has led to an increased demand for these products. This demand reflects changing consumer preferences and a growing appreciation for the quality and craftsmanship of Indian spirits. As more consumers discover the excellence of Indri, the brand continues to redefine the standards of Indian single malt whisky.
Praveen Malviya, CEO of Piccadily Distilleries, is proud of Indri’s success and sees the whisky as a symbol of national pride. The brand’s achievements have positioned it as a leader in the Indian spirits market, and the company remains committed to delivering exceptional experiences to whisky enthusiasts worldwide.
For more information on Indri Single Malt Whisky and its parent company Piccadily Distilleries, visit their official website here.