Hy-Vee Partners with Evergreen Podcasts to Sponsor Pit Pass Indy Podcasts


Hy-Vee, a leading supermarket chain known for its commitment to quality and customer service, has announced a strategic collaboration with Evergreen Podcasts. The partnership aims to deliver high-quality content to motorsports enthusiasts through the sponsorship of the Pit Pass Indy podcast.

This collaboration signifies the commitment of both organizations to providing engaging content and enriching the motorsports experience for racing fans. Hy-Vee, with its extensive retail presence across eight Midwestern states, will enjoy prominent brand exposure across multiple platforms as part of the sponsorship agreement. The sponsorship will not only extend to the Pit Pass Indy podcast but also to headline musical acts during the 2024 Hy-Vee INDYCAR Race Weekend Concert Series.

Both Hy-Vee and Evergreen Podcasts anticipate that this collaboration will contribute significantly to the success and growth of Pit Pass Indy and the wider motorsports community. By aligning their shared values, they aim to provide motorsports enthusiasts with high-quality content and an enhanced racing experience.

Hy-Vee, founded in 1930, has grown from a small general store to a renowned company known for exceptional customer service and a wide selection of quality products. With over 90 years of success, Hy-Vee’s employee-owned model empowers its workforce to drive the company forward. The company is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise, and superior customer service.

Evergreen Podcasts, one of the world’s largest independent podcast networks, offers a premier catalog of over 300 entertaining and thought-provoking shows. With a diverse roster of storytellers, Evergreen Podcasts aims to connect listeners with content that informs, entertains, and inspires.

Hy-Vee operates in the supermarket industry, which is a highly competitive market that focuses on providing a wide range of food and household products to customers. As a leading supermarket chain, Hy-Vee has built a reputation for its commitment to quality and customer service. The company’s extensive retail presence across eight Midwestern states has made it a household name in the region.

In terms of market forecasts, the supermarket industry is projected to continue its growth in the coming years. Factors such as population growth, changing consumer preferences, and increased demand for convenience are driving the growth of the industry. According to a report by Grand View Research, the global supermarket industry is expected to reach a value of $2.7 trillion by 2026.

However, the industry also faces various challenges and issues. One major challenge is the rising competition from e-commerce giants such as Amazon, which have entered the grocery market. Online grocery shopping has gained popularity, and supermarkets must adapt to the changing consumer behavior to remain competitive. Additionally, sustainability and environmental concerns are becoming increasingly important in the industry, with consumers seeking out retailers that prioritize eco-friendly practices.

To stay ahead in this competitive landscape, Hy-Vee aims to provide its customers with not only quality products but also an enhanced shopping experience. The strategic collaboration with Evergreen Podcasts and the sponsorship of the Pit Pass Indy podcast is a testament to Hy-Vee’s commitment to engaging its customers through high-quality content. This partnership allows Hy-Vee to tap into the passionate motorsports community and align its brand with an exciting and entertaining platform.

For more information about Hy-Vee and its offerings, you can visit their official website at https://www.hy-vee.com.

To explore the wide range of podcasts offered by Evergreen Podcasts, you can visit their website at https://evergreenpodcasts.com.