Hisense, the official partner of the UEFA EURO 2024™ tournament, is dedicated to providing fans with exceptional viewing experiences. Launching their “BEYOND GLORY” campaign, they have unveiled a new TV commercial highlighting their latest innovative products that enhance the quality of life.
The advertisement showcases the state-of-the-art ULED TV and laser TVs designed by Hisense to offer viewers the best sports and entertainment experiences. The spotlight is on the U7N ULED Mini-LED TV, equipped with advanced features such as Mini-LED technology, Quantum Dot technology, and the Game Mode Pro 144Hz for gamers. These features ensure exceptional visual experiences, whether it’s watching EURO matches or playing online games.
Hisense L9H laser TV, with impressive screen sizes of 100″ and 120″, provides cinema-like visual experiences. The TriChroma laser TV with ultra-short-throw projection displays vivid 4K images, delivering the best viewing experiences to the audience.
In addition to premium televisions, Hisense offers smart living through the Hinsense ConnectLife app, enabling connectivity with devices through mobile devices. The intelligent Hisense PureFlat refrigerator features antibacterial protection and an app that allows users to control fridge settings, manage food inventory, plan meals, and even watch matches on the door screen while cooking.
For snack preparations in the Hisense Hi8 BlackLine oven, connect with the app and monitor the cooking progress without leaving the couch during the match. Deep cleaning of football uniforms and more can be easily done with the Hisense 7S series washing machines and dryers. The Washer-Dryer Link mode and ConnectLife App allow the Hisense dryer to receive remote information about the washing program, enabling intelligent selection of the appropriate drying program. After completing responsibilities, effortlessly check the wine’s status and remotely set the right temperature. Reach for a chilled bottle from the Hisense JC wine cooler series and get back to watching the game!
When the temperature rises on the field, the Hisense Energy Pro X air conditioner helps cool down the excitement of EURO. The SI-based air conditioner determines the user’s position through the Smart Eye feature, intelligently adjusting the temperature, humidity, and air flow to ensure comfortable viewing.
The TV commercial highlights the convenience of Hisense’s smart solutions, ensuring that you won’t miss any moments of the UEFA EURO 2024™ matches. With innovative products – televisions and home appliances – Hisense provides the perfect combination of watching games and utilizing smart devices.
Hisense is a leading global brand in home appliances and consumer electronics, with a wide range of products including multimedia devices (with a focus on Smart TVs), home appliances, and intelligent computer systems. Hisense secured the second position in the world for TV shipments in 2023. The company is currently operating in over 160 countries.
Watch the TV commercial here: [Link to Video]
In addition to the information provided in the article, there are several key trends and forecasts in the market that are relevant to Hisense’s new ad campaign.
Current Market Trends:
1. Growing demand for high-quality viewing experiences: As technology continues to advance, consumers are increasingly looking for televisions that offer exceptional visual experiences. Hisense’s ULED TV and laser TVs with features like Mini-LED technology and Quantum Dot technology cater to this trend by providing superior picture quality.
2. Increased interest in gaming: With the popularity of online gaming on the rise, there is a growing market for TVs that offer enhanced gaming experiences. Hisense’s U7N ULED Mini-LED TV with the Game Mode Pro 144Hz specifically targets gamers, offering advanced features that optimize gaming visuals and performance.
Forecasts:
1. Continued growth in the smart home market: Hisense’s ConnectLife app and smart appliances align with the increasing adoption of smart home technology. The ability to control and monitor home appliances through mobile devices is becoming more appealing to consumers, and this trend is expected to continue growing in the future.
2. Expansion of the large-screen TV market: Hisense’s laser TVs with screen sizes of 100″ and 120″ cater to the rising demand for larger screens in the home entertainment market. As consumers seek immersive viewing experiences, the market for large-screen TVs is projected to expand in the coming years.
Key Challenges or Controversies:
1. Competition in the TV market: Hisense faces tough competition from other global TV brands, such as Samsung, LG, and Sony. To maintain its market position, Hisense needs to consistently innovate and differentiate its products from competitors.
2. Consumer skepticism about smart appliances: While smart home technology is gaining traction, some consumers remain skeptical about the practicality and security of connected appliances. Hisense needs to address these concerns and emphasize the convenience and benefits of its ConnectLife app and smart appliances.
Advantages:
1. Superior picture quality: Hisense’s ULED TV and laser TVs offer advanced technologies that deliver exceptional visual experiences. The inclusion of Mini-LED technology and Quantum Dot technology ensures vivid colors, deep blacks, and enhanced contrast.
2. Wide range of smart home appliances: Hisense’s portfolio extends beyond televisions to include a variety of smart home appliances. This provides customers with the convenience of a connected ecosystem, allowing them to control and monitor multiple devices through the ConnectLife app.
Disadvantages:
1. Limited availability of laser TVs: Hisense’s laser TVs, with their larger screen sizes and advanced projection technology, may have limited availability in certain regions. This could restrict consumer access to these products.
2. Potential higher price points: While Hisense offers a range of products, including more affordable options, their advanced features and technologies may come with higher price points compared to some competitors. This could make them less accessible to price-sensitive consumers.
For more information about Hisense’s products and initiatives, visit their official website: Hisense