German international Manuel Neuer, the FIFA World Cup winner and captain of FC Bayern Munich, has been named the official ambassador for Hisense’s “BEYOND GLORY” campaign for UEFA EURO 2024™. The campaign celebrates the relentless pursuit of excellence shared by professional footballers vying for EURO honors and Hisense’s commitment to pushing boundaries in the appliance industry.
As goalkeepers like Manuel serve as the last line of defense on the field, Hisense is a reliable force behind the scenes, consistently providing cutting-edge technology and unmatched quality. A five-time recipient of the International Federation of Football History and Statistics’ “Best Goalkeeper in the World” award, Manuel Neuer expressed his excitement about supporting Hisense’s “BEYOND GLORY” campaign and his eagerness to participate in EURO, which represents the ultimate challenge for Europe’s elite footballers.
The campaign also highlights Hisense’s goal of pushing its own boundaries, challenging itself with a long-term technological vision and unwavering commitment to pioneering technology with unmatched quality in the pursuit of improving daily life. As an official partner of UEFA EURO 2024™ and a pioneer in display technology, Hisense aims to deliver a seamless match viewing experience and smart living experiences through its advanced TV and home appliance products.
Bob Wang, General Manager of Hisense’s International Marketing Department, commented, “We are honored to welcome Manuel as the UEFA EURO 2024™ brand ambassador and believe he is the perfect representative for our new campaign. A goalkeeper must always be present and completely reliable to ensure the success of their team. At Hisense, we strive for a similar goal in our commitment to successfully enhance the lives of our customers with innovative and reliable technology.”
This marks the third consecutive time that Hisense will sponsor UEFA EURO, providing an excellent opportunity to further promote the Hisense brand to consumers worldwide. As a company, Hisense is constantly seeking to improve the quality and daily life experience. By working with Manuel, they look forward to offering football fans around the world an unparalleled experience at UEFA EURO 2024™.
While the article discusses Hisense’s announcement of Manuel Neuer as the brand ambassador for UEFA EURO 2024™, it does not provide specific facts about the current market trends or forecasts related to the subject. However, we can discuss some general market trends in the sports sponsorship industry.
Market trends:
1. Increasing investment: The sports sponsorship industry has been witnessing significant growth, with brands investing heavily in partnerships with sports events and athletes. This trend is fueled by the global popularity and reach of sports events like UEFA EURO, which provide brands with a platform to enhance their visibility and connect with a wide audience.
2. Focus on brand ambassadors: Brands are increasingly using well-known athletes as brand ambassadors to create a strong association between their products and the values represented by these athletes. This helps in building brand loyalty and credibility among consumers, especially sports fans.
Forecasts:
1. Growing digital engagement: With the rise of digital platforms and social media, the sports sponsorship landscape is expected to witness increased focus on digital engagement. Brands will leverage digital channels to reach and interact with fans, creating personalized experiences and driving brand awareness.
2. Integration of technology: The integration of technology into sports events and sponsorship activations is likely to continue growing. Brands like Hisense, as pioneers in display technology, can leverage this trend by providing innovative and interactive experiences for fans, both at the event and through their home appliances.
Key challenges or controversies:
1. Brand association: One challenge faced by brands in sports sponsorship is ensuring a positive brand association with athletes or events. Controversies related to athletes or events can potentially harm a brand’s image, and careful consideration must be given to choosing ambassadors who align with the brand’s values.
2. Return on investment (ROI): Measuring the ROI of sports sponsorships remains a challenge for brands. While the exposure and reach provided by events like UEFA EURO are vast, quantifying the impact on sales and brand perception can be difficult. Brands need to carefully evaluate the effectiveness of sponsorships and ensure they align with their overall marketing objectives.
Advantages and disadvantages:
Advantages:
– Increased brand visibility and reach to a large audience of sports fans.
– Association with a popular and prestigious sports event like UEFA EURO enhances brand credibility and loyalty.
– Opportunity to create engaging and interactive experiences for fans, both at the event and through digital platforms.
Disadvantages:
– Potential risks associated with controversies or negative incidents related to the event or ambassadors.
– Difficulty in measuring the direct impact of sponsorships on sales or brand perception.
– High competition among brands vying for sponsorship opportunities, leading to increased costs.
For more information on sports sponsorship trends and challenges, you can visit SportBusiness or IEG Sponsorship.