The renowned hair color and styling brand, göt2b, has been named a winner in the MUSE Creative and Design Awards for the first competitive season of 2024. The brand received the Gold award in three categories: Experiential & Immersive – Diversity & Inclusion, Experiential & Immersive – Cause Marketing, and Experiential & Immersive – Metaverse. The accolades were earned for the göt2b x Ditch the Label Self Expression Summit, a virtual event created in partnership with Conversate Collective.
The göt2b x Ditch the Label Self Expression Summit was aimed at promoting freedom of true self-expression and raising awareness about cyberbullying. The brand, which has always stood for self-expression, collaborated with Ditch the Label, an organization dedicated to helping young people navigate these difficult issues. The virtual summit provided a safe space for discussion and empowered thousands of young people worldwide.
Linda Lin, Head of Hair, North America at Henkel, expressed pride in göt2b’s partnership with Ditch the Label and the impact of the summit. The MUSE Awards, hosted by the International Awards Associate (IAA), recognized the exceptional work of göt2b and its partners in addressing social issues through creativity and design.
The IAA, through blind judging and industry-relevant assessment criteria, ensured fair recognition for the winning works. Thomas Brandt, spokesperson of IAA, emphasized their commitment to honoring and promoting creativity and originality.
For more information on göt2b and their anti-cyberbullying efforts, visit their website.
About International Awards Associate (IAA):
Established in 2015, the IAA is a global organization dedicated to recognizing professional excellence and outstanding achievements across various industries. They organize prestigious award programs, including the MUSE Creative Awards, to honor, promote, and encourage professional excellence internationally.
About Henkel in North America:
Henkel is a global company with a portfolio of well-known brands in North America, including göt2b. The company aims to provide innovative products and solutions in the hair care, laundry detergents, adhesives, and other industries.
About Conversate Collective:
Conversate Collective is an award-winning experiential marketing agency that creates inclusive live events targeting women. They have helped major companies build brand love and increase revenue through authentic and engaging experiences.
Source: PR Newswire
The renowned hair color and styling brand, göt2b, operates in the beauty industry. They are known for their innovative products in hair care and styling. As a subsidiary of Henkel, a global company, göt2b is part of a larger portfolio of well-known brands in North America.
The market for hair care and styling products is highly competitive and constantly evolving. According to market forecasts, the global hair care market is expected to reach a value of $116 billion by 2025. This growth is driven by factors such as increasing awareness of personal grooming, changing fashion trends, and the rising demand for natural and organic products.
In recent years, the beauty industry has faced various issues related to product safety, sustainability, and inclusivity. Consumers are now more conscious about the ingredients used in beauty products and are demanding transparency from brands. Furthermore, there is a growing emphasis on diversity and inclusion in advertising and brand messaging.
The göt2b x Ditch the Label Self Expression Summit addresses these industry issues by promoting freedom of self-expression and raising awareness about cyberbullying. Cyberbullying is a significant concern, especially among young people, and brands have a responsibility to address this issue and create a safe space for discussion.
Through their partnership with Ditch the Label, göt2b aims to empower young people and provide resources for combating cyberbullying. The virtual summit organized by göt2b and Conversate Collective offered a platform for open dialogue and showcased göt2b’s commitment to social issues and creative initiatives.
The accolades received by göt2b at the MUSE Creative and Design Awards highlight the brand’s success in leveraging creativity and design to make a positive impact. The International Awards Associate (IAA), which hosts the awards, ensures fair recognition through blind judging and industry-relevant assessment criteria.
For more information about göt2b and their anti-cyberbullying efforts, visit their website. To learn more about the International Awards Associate (IAA), an organization dedicated to recognizing professional excellence across industries, visit their website. Additionally, you can find more information about Henkel, the parent company of göt2b, on their North American website.
Overall, göt2b’s involvement in addressing social issues, their dedication to creativity and design, and their partnership with organizations like Ditch the Label demonstrate their commitment to making a positive impact in the beauty industry.