The global immune health supplements market is expected to reach $34.73 billion by 2028, growing at a CAGR of 8.92%. This growth is attributed to several dynamic changes in the market after the surge of the Coronavirus pandemic. Vendors have increased their focus on advanced and quality solutions, leading to innovative offerings and intense competition.
Leading companies such as Amway, Bayer Ag, DSM, Glanbia Plc, Herbalife Nutrition, and Nutramax Laboratories have accounted for a high market share and penetration across the global market. North America holds the highest market share, accounting for over 33% in 2022. The region’s high revenue from immune and health supplements consumption drives this market share.
Delivery formats of immune supplements have also evolved, with gummies, soft gels, and effervescent tablets becoming more popular than traditional pill forms. These formats cater to the preferences and requirements of different consumers, including seniors and children who have difficulty swallowing tablets.
The demand for immune health supplements has led to the introduction of new ingredients and product entries in the market. Around 27% of the global vitamin and mineral supplements launched between April 2021 and April 2022 had an immune health support claim. There is also increasing attention towards novel synergetic ingredients and natural herbs that boost immunity.
The most used and suggested ingredients in immune health supplements are vitamin C, vitamin D, zinc, and curcumins. These ingredients are highly preferred for their immune-boosting properties.
The market is segmented by ingredient type into vitamins and minerals, herbal and botanical extracts, pre & probiotics, and others. The vitamins and minerals segment currently dominates the market, accounting for over 41% of the global share.
The capsule and soft gel form is the most prominent segment, as it allows for easy encapsulation of multiple active ingredients and provides a clean-label status product.
Overall, the global immune health supplements market is witnessing significant growth due to increased awareness and demand for immune-boosting products in response to the COVID-19 pandemic.
The global immune health supplements market operates within the broader health and wellness industry. The industry encompasses various products and services aimed at improving overall well-being, including dietary supplements, fitness equipment, organic food, and alternative therapies.
Market forecasts for the global immune health supplements market are promising. It is expected to reach $34.73 billion by 2028, growing at a compound annual growth rate (CAGR) of 8.92%. This growth can be attributed to the heightened awareness and demand for immune-boosting products following the surge of the Coronavirus pandemic.
Leading companies such as Amway, Bayer Ag, DSM, Glanbia Plc, Herbalife Nutrition, and Nutramax Laboratories have established a significant market share and penetration on a global scale. These companies have responded to the increased demand by focusing on advanced and quality solutions, leading to the development of innovative offerings and intense competition.
North America currently holds the highest market share in the global immune health supplements market, accounting for over 33% in 2022. The region’s high revenue from immune and health supplements consumption contributes to this market share.
In terms of product offerings, the delivery formats of immune supplements have evolved. Gummies, soft gels, and effervescent tablets have gained popularity, surpassing traditional pill forms. These formats cater to the preferences and requirements of different consumers, including seniors and children who may have difficulty swallowing tablets.
The demand for immune health supplements has also sparked the introduction of new ingredients and product entries in the market. Around 27% of the global vitamin and mineral supplements launched between April 2021 and April 2022 had an immune health support claim. There is also increasing attention towards novel synergetic ingredients and natural herbs that are believed to boost immunity.
Some of the most commonly used and suggested ingredients in immune health supplements are vitamin C, vitamin D, zinc, and curcumins. These ingredients are highly preferred for their immune-boosting properties.
The market is segmented by ingredient type, including vitamins and minerals, herbal and botanical extracts, pre & probiotics, and others. Currently, the vitamins and minerals segment dominates the market, accounting for over 41% of the global share.
The capsule and soft gel form is the most prominent segment within the market. This form allows for easy encapsulation of multiple active ingredients and provides a clean-label status product, which is favored by consumers.
Overall, the global immune health supplements market is witnessing significant growth due to increased awareness and demand for immune-boosting products in response to the COVID-19 pandemic. The industry continues to evolve with innovative offerings, intense competition, and a focus on quality solutions to meet the evolving needs and preferences of consumers.