Former Amazon Executive Takes the Helm of Nexstar’s Digital Advertising Sales

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Nexstar Media Group, Inc. has named Lisa Taylor as its new Senior Vice President of Digital Advertising Sales. In this role, Taylor will be responsible for driving revenue growth and accelerating digital advertising sales across Nexstar’s broadcast group.

With over 20 years of experience in advertising sales and marketing, Taylor brings a wealth of knowledge and expertise to her new position. Previously, she served as the Senior Business Development Manager for Amazon Ads, where she played a key role in driving a 300% increase in new business revenue. Taylor’s ability to leverage technology and develop strategic plans for digital growth will prove invaluable at Nexstar.

In her new role, Taylor will oversee digital advertising sales for Nexstar’s broadcast group, which encompasses television stations and their respective websites in 117 local markets nationwide. Her responsibilities will include leading the group’s local digital sales strategy, expanding local sales products, and driving revenue growth at both the station-level and across the entire group.

Andrew Alford, President of Nexstar’s broadcasting division, expressed his confidence in Taylor’s ability to lead and drive results. He highlighted her success in growing ad revenue and profit, as well as her expertise in building collaborative sales teams. Alford emphasized that Taylor’s experience at Amazon has provided her with a unique understanding of the rapidly evolving digital landscape.

Prior to her time at Amazon, Taylor held sales and marketing leadership positions with Meredith Corporation. Throughout her career, she has been actively involved in media industry and community organizations, including mentoring veterans and military spouses.

Taylor expressed her enthusiasm for her new role and the opportunities it presents. She noted that Nexstar’s scale and diverse portfolio of assets position the company to offer customized digital and cross-platform advertising solutions, giving them a distinct advantage over competitors.

Nexstar Media Group, Inc. is a leading media company that produces and distributes local and national news, sports, and entertainment content across television and digital platforms. With an extensive portfolio of properties and assets, Nexstar is well-positioned in the digital advertising landscape.

In addition to the information provided in the article, there are several facts about the digital advertising market that are relevant to this topic.

Current Market Trends:
1. Programmatic Advertising: The digital advertising industry is seeing a continued shift towards programmatic advertising, which uses automated systems to buy and sell ad inventory. This trend is driven by advancements in technology and data analytics, allowing advertisers to reach their target audience more efficiently.

2. Mobile Advertising: With the increasing use of smartphones and mobile devices, mobile advertising has become a significant part of digital advertising. Advertisers are focusing on mobile-optimized ads and targeting strategies to capture the attention of consumers on the go.

Forecasts:
1. Growth in Digital Ad Spending: According to eMarketer, digital ad spending is expected to reach $389.29 billion worldwide in 2021, representing a significant increase from previous years. This growth is driven by the shift from traditional media channels to digital platforms.

2. Video and Connected TV Advertising: The popularity of streaming services and connected TV devices is driving growth in video advertising. eMarketer predicts that US digital video ad spending will reach $70.30 billion in 2021, accounting for a significant portion of overall digital ad spend.

Key Challenges and Controversies:
1. Ad Fraud and Ad Blocking: The digital advertising industry faces challenges related to ad fraud, where fraudulent activities result in false impressions or clicks. Ad-blocking software and browser updates are also impacting advertisers by limiting the reach of their ads.

2. Data Privacy and Regulation: As consumers become more concerned about their privacy, there is increasing scrutiny on the collection and use of personal data for advertising purposes. The implementation of data privacy regulations, such as the General Data Protection Regulation (GDPR) in the European Union, has added complexity to digital advertising practices.

Advantages and Disadvantages:
Advantages of digital advertising include:

1. Targeted Reach: Digital advertising allows advertisers to target specific audiences based on demographics, interests, and online behavior, increasing the effectiveness of campaigns.

2. Measurable Results: Digital advertising provides advertisers with detailed analytics and reporting, allowing them to track campaign performance and make data-driven decisions.

Disadvantages of digital advertising include:

1. Ad Saturation: The sheer volume of digital ads can lead to ad fatigue among consumers, making it challenging for advertisers to capture and maintain their attention.

2. Ad Blocking: The increasing use of ad-blocking software by consumers can significantly impact the reach and visibility of digital ads.

To further explore the topics discussed, here are some suggested related links to credible sources:

1. eMarketer – eMarketer provides insights and forecasts on digital advertising trends, spending, and consumer behavior.

2. AdExchanger – AdExchanger covers news, analysis, and industry insights on digital advertising, programmatic advertising, and ad tech.

3. MediaPost – MediaPost is a leading publication covering marketing, advertising, and media trends, including digital advertising news and analysis.

Please note that the URLs provided are for the main domains of the suggested sources and may not necessarily link to specific articles or subpages.