Tea, a globally beloved and healthy beverage, not only offers a delightful taste but also serves as a bridge that connects people and cultures. Recognizing the cultural importance of tea, Angel Yeast, a world-renowned leader in the yeast and biotechnology industry, is dedicated to fostering diverse and creative cultures through the rich heritage of tea.
In 2022, the traditional tea-making practices in China were recognized as part of the intangible cultural heritage by the United Nations Educational, Scientific and Cultural Organization (UNESCO). These practices involve the meticulous process of tea leaf picking, manual processing, and the custom of sharing tea. To promote cultural exchange, Angel Yeast organized a special trip to Yichang’s tea plantation for international students from the Three Gorges University in China.
During their visit to Dafengkou tea plantation, which is strategically partnered with Yicha Group, the students had a unique opportunity to learn about the tea cultivation, processing, and brewing techniques. They not only gained insights into the history and development of Yichang tea but also immersed themselves in the captivating cultural experiences it offers.
“The journey not only showcased the exquisite flavors of tea but also unveiled the universal language of hospitality and camaraderie. Immersed in the landscapes, sounds, and aromas of Yichang, I discovered the true essence of cultural exchange—an enriching experience that transcends borders and leaves an indelible mark on the soul,” commented Ghizlane Bilfqih, a participant from Morocco. She even demonstrated the Moroccan mint tea infusion process using Yichang tea leaves, blending not just the tea but also the diverse cultures in a single cup.
In addition to promoting cultural exchange, Yicha Group, a subsidiary of Angel Yeast established in August 2022, actively engages in tea plantation, production, research, sales, and cultural promotion endeavors. As a modern tea enterprise, it has established a global supply chain of tea resources, ensuring the production of superior quality tea that meets European standards.
Tea, a beverage that holds immense cultural significance, continues to bridge cultures and connect people from around the world. Through its commitment to promoting cultural diversity and healthy lifestyles, Angel Yeast aims to foster a greater appreciation for the art of tea and its ability to bring people together.
In addition to the cultural significance of tea, there are several current market trends worth discussing. Firstly, the demand for specialty tea is on the rise, with consumers becoming more interested in unique flavor profiles and high-quality teas. This trend is reflected in the growing popularity of tea tastings and artisanal tea shops. In fact, according to a report by Grand View Research, the global specialty tea market is projected to reach $52.68 billion by 2027.
Furthermore, there has been a shift towards healthier beverage choices, and tea fits perfectly into this trend. With its antioxidant properties and potential health benefits, such as improving heart health and reducing the risk of chronic diseases, tea is increasingly being chosen as a substitute for sugary drinks.
However, despite these positive trends, there are also several key challenges and controversies associated with the subject of tea. One of the major challenges is climate change, which affects tea-growing regions around the world. Changes in temperature and rainfall patterns can have a detrimental impact on tea crops, leading to lower yields and decreased quality. Additionally, there are ongoing debates about fair trade practices and ensuring that tea farmers receive fair wages and working conditions.
Looking ahead, one can forecast continued growth in the tea industry, driven by increasing consumer awareness about the health benefits of tea, the demand for specialty and premium teas, and the growing interest in tea culture and traditions. However, the industry will also need to address the challenges posed by climate change and work towards improving sustainability and ensuring ethical sourcing practices.
To learn more about the cultural significance of tea and its impact on people and societies, you may find the following link informative: World Tea Expo. This website provides insights, research, and resources related to the tea industry, including information about market trends, cultural practices, and industry events.