ENOC Group, a global energy player, has joined forces with Loyyal, an innovative technology loyalty partner, to integrate their self-service platform, Access Point, into the Group’s rewards program. This collaboration aims to revolutionize ENOC’s ‘YES’ rewards program, providing members with a seamless experience of earning and redeeming points across a wide network of merchants.
Through Loyyal’s cutting-edge blockchain technology, members of the ‘YES’ rewards program can expect unparalleled flexibility and convenience in their rewards journey. With over 500 businesses in Loyyal’s partner network, customers can enjoy a diverse range of options when it comes to earning and redeeming points.
“We launched the ‘YES’ rewards program to provide customers with added value and incentives across our extensive network,” says Saif Humaid Al Falasi, Group CEO of ENOC. This partnership with Loyyal reflects our commitment to improving customer offerings and enhancing the overall experience.”
Loyyal’s CEO, Ashish Kumar Singh, adds, “Loyyal is dedicated to disrupting the loyalty industry by leveraging new technologies like blockchain. Our flagship product, Access Point, empowers ENOC’s ‘YES’ program by expanding its partner network and providing an extensive ecosystem for users to enjoy a wide spectrum of loyalty benefits.”
The ‘YES’ rewards program offers customers instant rewards through its state-of-the-art mobile application. By downloading the ‘YES’ app, customers can earn and redeem points with every purchase at ENOC locations, including service stations, ZOOM, AutoPro, Tasjeel, and more. The program also extends benefits in dining, beauty, health and wellness, and getaways. The app is available on iOS and Android devices and can be accessed through the Huawei app gallery.
This partnership not only enhances customer engagement but also streamlines operations, reducing contracting processes and increasing productivity. Members can now enjoy a seamless rewards experience, powered by the innovative capabilities of blockchain technology.
About Loyyal:
Loyyal is a game-changer in loyalty programs, utilizing blockchain and smart contract technology to create a universal platform. With a focus on innovation, Loyyal has established itself as a leader in the loyalty industry, driving transformation and unlocking incremental revenue within loyalty ecosystems. Through their platform, Access Point, Loyyal aims to deliver more engaging member experiences and customer journeys, while also providing time and cost savings. Their vision is to revolutionize loyalty programs globally by enabling fully controlled value interoperability, ultimately delivering highly profitable loyalty programs at lower costs.
About ENOC Group:
ENOC Group is a leading global energy player based in Dubai, owned by the Government of Dubai. With a presence in various energy sectors, including exploration & production, supply & operations, terminals, and fuel retail, ENOC is integral to the Emirate’s success. The group’s business operations extend into automotive services, non-fuel F&B retail, and fabrication services. With a multinational workforce of over 12,500 employees, ENOC is committed to providing exceptional customer service, innovative solutions, and driving the social and economic development of the UAE.
ENOC Group’s partnership with Loyyal to enhance their rewards program with blockchain technology signifies a significant development in the loyalty industry. By leveraging Loyyal’s Access Point platform, ENOC aims to revolutionize its ‘YES’ rewards program, providing customers with a seamless experience of earning and redeeming points across a wide network of merchants.
One of the key advantages of integrating blockchain technology into the rewards program is the unparalleled flexibility and convenience it offers to members. With over 500 businesses in Loyyal’s partner network, customers will have a diverse range of options when it comes to earning and redeeming points. This enables them to choose rewards that align with their preferences and lifestyle.
Furthermore, the ‘YES’ rewards program also extends benefits beyond ENOC’s locations. Customers can enjoy rewards in various sectors such as dining, beauty, health and wellness, and getaways. This enhances the overall experience and adds value to the program by catering to customers’ diverse needs.
In terms of operational efficiency, the partnership with Loyyal streamlines operations by reducing contracting processes, ultimately increasing productivity. This means that members can enjoy a seamless rewards experience, powered by the innovative capabilities of blockchain technology.
However, there are some challenges and controversies associated with blockchain technology in loyalty programs. One key challenge is the adoption of the technology across a vast network of merchants and businesses. While Loyyal has a strong partner network, it may take time for other businesses to embrace blockchain technology fully. This could potentially limit the number of options available for earning and redeeming points initially.
Additionally, blockchain technology relies heavily on data security and privacy. Ensuring the protection of customers’ personal information and transaction history is crucial to maintaining trust in the rewards program. ENOC and Loyyal will need to prioritize cybersecurity measures to address any potential vulnerabilities.
In the current market, blockchain technology is gaining popularity across various industries, and its application in loyalty programs is expected to grow in the coming years. According to a report by MarketsandMarkets, the global blockchain market is projected to reach $39.7 billion by 2025, with a significant contribution from the financial sector. This indicates a growing interest in utilizing blockchain technology for its transparency, security, and efficiency.
The successful integration of blockchain technology in ENOC’s ‘YES’ rewards program could potentially serve as a model for other companies in the energy sector to enhance customer engagement and loyalty. It also sets a precedent for the broader adoption of blockchain technology in loyalty programs across different industries.
For more information on ENOC Group and Loyyal, you can visit their respective websites:
– ENOC Group: https://www.enoc.com/
– Loyyal: https://www.loyyal.com/