Audire, an innovative digital audio advertising company led by industry veterans Carlos Cordoba and Gonzalo Borras, has chosen Veritonic’s advanced Attribution solution to elevate its measurement capabilities and gain valuable insights into the performance of its audio and podcast ads across multiple platforms.
With a massive global reach of over 150 million listeners, Audire aims to empower its advertising partners by offering them accurate data on the impact and return on investment of their campaigns. By harnessing Veritonic’s attribution solution, advertisers will have access to comprehensive details regarding the actions listeners take after hearing their ads, such as making purchases, adding items to their cart, and generating leads. This level of insight will enable brands to refine their creative, targeting, and media strategies for even greater success.
Gonzalo Borras, Managing Director Latin America at Audire, expresses his dedication to providing brands with a strong advertising presence in Latin America, the Hispanic markets of the United States, and Europe through accurate measurement. The simplified tag-based tracking and measurement capabilities provided by Veritonic will be invaluable for Audire in achieving this objective.
Carlos Cordoba, Managing Director Spain at Audire, emphasizes the significance of audio as an effective marketing vehicle in Spain and highlights the partnership with Veritonic as a means to drive further growth. By utilizing Veritonic’s attribution solution, brands will gain precise and reliable information to inform their audio campaigns and refine their strategies to better reach their target audiences while maximizing their return on investment.
Scott Simonelli, CEO of Veritonic, recognizes the importance of data in enabling informed marketing decisions. Veritonic is proud to support Audire and its advertising partners by providing comprehensive measurement data that sheds light on audio performance, KPI impact, and overall business objectives.
In conclusion, the collaboration between Audire and Veritonic reinforces the significance of measurement and data analysis in the digital audio advertising landscape. By leveraging Veritonic’s advanced attribution solution, Audire is poised to deliver even more valuable insights to its advertising partners, enabling them to optimize their campaigns and achieve superior results in the ever-evolving audio advertising industry.
For more information about Veritonic’s Attribution solution, please visit their official website: www.veritonic.com.
Audire, a digital audio advertising company, has partnered with Veritonic to enhance its measurement capabilities. This collaboration will allow Audire to provide accurate data on the impact and return on investment of its audio and podcast ads across multiple platforms. With a global reach of over 150 million listeners, Audire aims to empower its advertising partners by offering comprehensive insights into the actions listeners take after hearing their ads.
Veritonic’s attribution solution will enable advertisers to access detailed information regarding listener behavior, such as making purchases, adding items to their cart, and generating leads. This level of insight will help brands refine their creative, targeting, and media strategies for even greater success in their campaigns.
One key advantage of this partnership is the simplified tag-based tracking and measurement capabilities provided by Veritonic. This will be invaluable for Audire in achieving its objective of providing brands with a strong advertising presence in Latin America, the Hispanic markets of the United States, and Europe. The precise and reliable information provided by Veritonic’s attribution solution will help brands optimize their audio campaigns and better reach their target audiences, ultimately maximizing their return on investment.
However, it is worth noting that there are challenges and controversies associated with digital audio advertising. One challenge is the increasing competition in the industry, as more companies are entering the market and vying for listeners’ attention. Another challenge is ensuring the accuracy and reliability of measurement data, as there can be discrepancies in the tracking and attribution of listener actions.
Furthermore, controversies have arisen around issues such as privacy concerns and ad fraud. Advertisers need to ensure that they are compliant with privacy regulations and that their ads are being delivered to real listeners rather than bots or fraudulent sources.
Overall, the collaboration between Audire and Veritonic highlights the importance of measurement and data analysis in the digital audio advertising landscape. By leveraging Veritonic’s advanced attribution solution, Audire will be able to deliver valuable insights to its advertising partners, enabling them to optimize their campaigns and achieve superior results in the ever-evolving audio advertising industry.
For more information about Veritonic’s Attribution solution, please visit their official website: Veritonic.