Department of Culture and Tourism – Abu Dhabi to deliver Tourism Strategy 2030 to ensure emirate’s sustainable growth as global tourism destination

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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has approved a new Tourism Strategy 2030 for the emirate, aimed at attracting over 39 million visitors by 2030 and contributing 90 billion AED to the UAE’s GDP. This ambitious plan, led by DCT Abu Dhabi, signals a new era of expansion and strategic development in the travel and tourism sector.

The strategy aims to increase visitor numbers from nearly 24 million in 2023 to 39.3 million in 2030, with an annual growth rate of 7%. It also plans to significantly increase the contribution of the tourism and travel sector to the UAE’s GDP, from around 49 billion AED in 2023 to 90 billion AED annually by 2030.

The strategy is estimated to create approximately 178,000 new jobs by 2030, as the entire tourism infrastructure is developed to meet this demand. It aims to nearly double the number of international overnight guests from 3.8 million in 2023 to 7.2 million in 2030, increase the number of hotel rooms from 34,000 in 2023 to 52,000 in 2030, and further expand the holiday home segment to diversify accommodation options.

The strategy is built on four strategic pillars: Offer and City Activation, Promotion and Marketing, Infrastructure and Mobility, and Visa, Licensing, and Regulations. These pillars form the foundation of Abu Dhabi’s comprehensive approach to achieve its ambitious tourism goals and promote sustainable growth in this sector.

The initiatives will be enabled through the collaborative vision of DCT Abu Dhabi, the Abu Dhabi Department of Economic Development (ADDED), the Department of Municipalities and Transport (DMT), the Abu Dhabi Airports Company (ADAC), and other key governmental and private stakeholders that play a strategic role in realizing Abu Dhabi’s tourism vision.

The Tourism Strategy 2030 is seen as a crucial moment in Abu Dhabi’s transformation journey and an important lever in its ongoing development. It highlights the emirate’s unwavering commitment to promoting sustainable growth and strategic development in the travel and tourism industry, laying the foundation for a vibrant and prosperous future that transcends generations.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) operates in the travel and tourism industry. The new Tourism Strategy 2030 aims to attract over 39 million visitors by 2030 and contribute 90 billion AED to the UAE’s GDP. This indicates a significant expansion and strategic development in the sector.

The strategy has set a target of increasing visitor numbers from nearly 24 million in 2023 to 39.3 million in 2030, with an annual growth rate of 7%. It also plans to increase the contribution of the tourism and travel sector to the UAE’s GDP from around 49 billion AED in 2023 to 90 billion AED annually by 2030.

The implementation of this strategy is projected to create approximately 178,000 new jobs by 2030. This indicates a need for the development of the entire tourism infrastructure to accommodate the growing demand. The number of international overnight guests is expected to almost double from 3.8 million in 2023 to 7.2 million in 2030. Additionally, the number of hotel rooms is planned to increase from 34,000 in 2023 to 52,000 in 2030. There will also be a focus on expanding the holiday home segment to offer a wider range of accommodation options.

The strategy is built on four key pillars: Offer and City Activation, Promotion and Marketing, Infrastructure and Mobility, and Visa, Licensing, and Regulations. These pillars form the foundation of Abu Dhabi’s comprehensive approach to achieving its tourism goals and promoting sustainable growth in the industry.

For more information about the Department of Culture and Tourism – Abu Dhabi, you can visit their official website: link

The Tourism Strategy 2030 represents a significant moment in Abu Dhabi’s transformation journey and is a crucial lever for its ongoing development. It highlights the emirate’s commitment to sustainable growth and strategic development in the travel and tourism industry. This sets the stage for a vibrant and prosperous future that extends for generations to come.