Demandbase, the leader in AI-driven account-based go-to-market (GTM), has been recognized as a leader in numerous G2 Spring Reports and has achieved a coveted placement on G2’s Best Marketing & Digital Advertising Software Products 2024 list. The G2 annual Best Software lists rank the world’s best software companies and products based on authentic reviews from real users. Demandbase took the top spot in 11 reports and received 60 badges overall, including recognition in account-based advertising, account-based analytics, account-based orchestration platforms, account-based web & content experiences, account data management, attribution, buyer intent data providers, demand-side platform (DSP), marketing account intelligence, and sales intelligence.
Kelly Hopping, the chief marketing officer at Demandbase, expressed that being recognized by customers is an honor, and that the company will continue to innovate and provide the best support for sales and marketing customers to reach their revenue goals.
Sara Rossio, the chief product officer at G2, highlighted that B2B software buyers start their purchasing journey with research, and G2 attracts over 90 million buyers each year. The 2024 Best Software Award winners were determined by authentic customer feedback.
Demandbase customers have left positive reviews about the Demandbase One™ platform, praising its accuracy in identifying anonymous website visitors, superior account-based advertising DSP, and the game-changing impact of the acquisition of Engagio on account scoring. Customers also highlighted the value of the “Site Analysis” section, which provides insightful information for tailored outreach messaging.
Demandbase helps B2B companies achieve their revenue goals by using AI to identify and engage the most promising accounts and buying groups. Their flexible and scalable account-based technology facilitates collaboration between sales and marketing teams for successful outcomes.
Demandbase operates in the B2B software industry, specifically in the field of account-based go-to-market (GTM). Account-based GTM focuses on targeting specific accounts and buyers, rather than casting a wide net.
The market for account-based marketing (ABM) software and related solutions is experiencing significant growth. According to a report by MarketsandMarkets, the global ABM market is projected to reach $10.3 billion by 2025, growing at a CAGR of 14.6% during the forecast period. This growth is driven by the increasing adoption of ABM strategies by B2B organizations to improve marketing and sales effectiveness.
One of the main issues in the industry is the challenge of identifying and reaching the right accounts and buyers. Traditional marketing approaches often lack personalization and fail to engage high-value prospects effectively. Account-based marketing solutions like Demandbase’s platform address this issue by leveraging AI-driven technologies to identify and engage the most promising accounts and buying groups.
Another challenge in the industry is the alignment and collaboration between sales and marketing teams. Account-based marketing requires close collaboration between these two functions to effectively target and engage accounts. Demandbase’s account-based technology aims to bridge this gap and facilitate collaboration for successful outcomes.
Industry experts and analysts have recognized Demandbase as a leader in the account-based marketing space. Their achievement of a coveted placement on G2’s Best Marketing & Digital Advertising Software Products 2024 list further solidifies their position in the market. G2’s annual rankings are based on authentic reviews from real users, providing valuable insights into the performance and user satisfaction of software companies and products.
Overall, Demandbase’s innovative AI-driven approach, along with its recognition in various categories by G2, positions the company as a trusted and leading provider of account-based marketing solutions in the B2B software industry.
For more information about Demandbase and their offerings, you can visit their official website at demandbase.com.