Dr. Victor SantosQantas has embarked on an ambitious marketing journey in North America, its first major campaign in ten years, utilizing the creative talents of high-profile Australians. This new initiative, titled “Australia in the Sky,” brings together esteemed figures from the Australian arts scene, including the acclaimed filmmaker Baz Luhrmann and renowned production designer Catherine Martin, who will serve as ambassadors and creative consultants.
Prominent personalities such as model Jess Hart and actress Charlee Fraser join the effort, while Chris Hemsworth, famous for his role in “Furiosa: A Mad Max Saga,” lends his voice to the campaign’s promotional video. The audio landscape is provided by the popular duo Angus and Julia Stone, enhancing the campaign’s appeal.
The team at CONVICTS led the creative direction, capturing stunning visuals of iconic Australian destinations alongside scenes of travelers enjoying exceptional Qantas service. The campaign was filmed aboard an A380 in Qantas’ Los Angeles hangar.
Marking 70 years of service in North America, Qantas aims to strengthen its connection with US travelers by showcasing the unique hospitality found on its flights. Petra Perry, Qantas Group’s chief marketing officer, emphasized the airline’s commitment to creating an authentic Australian experience for passengers, highlighting the ease of travel options between the two nations.
The “Australia in the Sky” campaign is set to engage audiences through various platforms including television and social media, showcasing what makes travel with Qantas special until June of next year.
Explore Australia: Travel Tips and Life Hacks for Your Next Journey
As Qantas embarks on its exciting “Australia in the Sky” campaign, showcasing the wonders of travel and unique hospitality, this article will provide you with valuable tips, life hacks, and interesting facts to enhance your next journey down under. Whether you’re planning a trip to Australia or simply inspired by Qantas’ latest endeavors, these insights will help you make the most of your travel experience.
1. Embrace Local Culture with Culinary Experiences
One of the best ways to soak up the local culture is through its food. When visiting Australia, don’t miss out on trying native dishes like Vegemite on toast, Lamingtons, or fresh seafood from the coast. Consider joining a cooking class or a food tour to learn how to prepare traditional Australian cuisine. This hands-on experience not only fills your belly but also enriches your cultural understanding.
2. Utilize Technology for Travel Efficiency
With the rise of technology, many apps can help streamline your travel experience. Use apps such as Google Maps for navigation, Skyscanner for finding the best flight deals, and TripIt to organize your travel itinerary. In addition, downloading the Qantas app allows you to check in effortlessly and access real-time flight updates.
3. Pack Smart for Your Australian Adventure
Australia is home to diverse climates, so packing efficiently is crucial. Whether you’re headed to the tropical climate of Queensland or the cooler temperatures of Tasmania, layers are your best friend. A travel-sized laundry detergent can also come in handy, allowing you to wash clothes while on the go, saving space in your luggage.
4. Discover Hidden Gems Off the Beaten Path
While Australia is famous for its iconic landmarks such as the Sydney Opera House and Great Barrier Reef, consider exploring lesser-known attractions. Places like the picturesque town of Port Fairy or the stunning landscapes of the Grampians National Park offer unique experiences away from the crowds.
5. Take Advantage of the Extensive Transport Network
Australia boasts a comprehensive transport system that includes trains, buses, and domestic flights. Consider purchasing a rail pass if you plan to explore various cities, or look into budget airlines for easy transit between states. This flexibility allows you to discover more of what Australia has to offer without the stress of car rentals.
Interesting Fact: Did You Know?
Australia is home to the world’s longest fence, the Dingo Fence, which stretches over 5,600 kilometers (about 3,480 miles). Originally built to keep dingoes (wild dogs) away from fertile land, it now stands as a fascinating testament to the ingenuity of Australian farmers.
6. Be Mindful of Wildlife
Australia is renowned for its unique wildlife, but visitors should remain vigilant. When visiting national parks, ensure you keep a safe distance from animals, and be cautious when driving, especially at dusk and dawn when many animals are active. Familiarize yourself with the local fauna to enhance your safety and experience.
7. Join Local Events for Immersive Experiences
Australia hosts numerous festivals and events throughout the year, celebrating everything from arts and music to food and culture. Check local calendars for events during your stay, as participating in these can deepen your understanding and appreciation of Australian life.
By incorporating these tips and hacks into your journey, you’ll not only enjoy your trip but also create lasting memories. For more travel ideas and insights into Australia, visit Qantas. Enjoy your adventure in the Land Down Under!
