Leading the way in pet care research, consulting, and product innovation, BSM Partners has announced the opening of its first European office in Nantes, France. Émilie Mesnier, a seasoned member of the BSM Partners team, has been appointed as the Vice President for European Operations and will oversee the expansion.
Mesnier is a native of France and brings over 17 years of industry experience to her new role. With a master’s degree in food science from Agrosup Dijon, she is well-equipped to lead the firm’s European endeavors. Mesnier expressed her enthusiasm for the new venture, stating, “We are dedicated to providing our clients with a comprehensive range of services that are unmatched in the industry. My team and I are excited to establish a strong presence throughout Europe.”
BSM Partners is known for its multidisciplinary team of experts, including PhDs, consumer scientists, veterinarians, engineers, psychologists, and nutritionists, who collectively possess over 550 years of technical experience. The firm offers a wide range of services, including research, product innovation, nutrition services, veterinary services, and engineering, among others.
Brent Kirn, Vice President of Sales and Marketing at BSM Partners, highlighted the company’s commitment to delivering innovative pet products to both the European and US markets. “In today’s rapidly changing pet food industry, speed to market is crucial for growth. Our seamless business approach allows us to meet the evolving demands of consumers effectively,” Kirn stated.
The expansion to Europe not only strengthens BSM Partners’ support for existing European clients but also provides opportunities for American clients looking to thrive in Europe. Nate Thomas, Founder and Partner of BSM Partners, emphasized the importance of global growth and innovation, stating, “We believe that innovation knows no borders, and this expansion is a testament to that belief.”
BSM Partners continues to be a leading force in the pet care industry, working with a range of clients from established corporations to emerging startups to develop and advise on thousands of new products each year. For more information about BSM Partners and its services, visit www.bsmpartners.net.
BSM Partners’ expansion into Europe with the opening of its new office in Nantes, France marks a significant move for the company. This step allows them to further support their existing European clients and provides opportunities for American clients looking to establish a presence in Europe. The expansion is a testament to the company’s belief in global growth and innovation.
Mesnier, who has been appointed as the Vice President for European Operations, brings over 17 years of industry experience to the role. With a master’s degree in food science, she is well-prepared to oversee the firm’s European endeavors. Mesnier’s appointment underscores BSM Partners’ commitment to establishing a strong presence throughout Europe.
One of the key advantages of BSM Partners’ expansion into Europe is the access it provides to a larger market. With the European pet care industry experiencing steady growth, the opening of a European office allows the company to tap into this increasing demand for pet care services and products.
Moreover, BSM Partners’ multidisciplinary team of experts, with their extensive technical experience, gives the company a competitive edge. The team’s diverse skill set, including consumer scientists, veterinarians, psychologists, and engineers, enables BSM Partners to offer a comprehensive range of services, such as research, product innovation, nutrition services, veterinary services, and engineering.
However, there are also challenges and controversies associated with expanding into a new market. One key challenge is adapting to the specific regulations and cultural differences in the European market. BSM Partners will need to navigate these differences to effectively serve their European clients and ensure compliance with local regulations.
In terms of market trends, the pet care industry in Europe is witnessing a shift towards more natural and sustainable products. Consumers are increasingly seeking pet food and products that are organic, free from artificial ingredients, and environmentally friendly. BSM Partners will need to stay abreast of these trends to meet the evolving demands of European consumers effectively.
As for forecasts, the European pet care market is expected to continue growing in the coming years. According to a report by Market Data Forecast, the market is projected to reach a value of $45.35 billion by 2025, with a compound annual growth rate (CAGR) of 6.3% during the forecast period (2020-2025). This growth presents significant opportunities for BSM Partners’ expansion into Europe.
For more information about BSM Partners and its services, visit the company’s website at www.bsmpartners.net.