COPENHAGEN, April 24, 2024 /PRNewswire/ — BeCause, a Danish start-up revolutionizing sustainability data management in the hospitality, travel, and tourism industries, is joining forces with the World Travel & Tourism Council (WTTC) to integrate the Hotel Sustainability Basics (HSB) framework into its platform.
The collaboration aims to scale the reach and impact of WTTC’s Hotel Sustainability Basics, providing a simplified sustainability journey for industry members. By centralizing data within the BeCause platform, WTTC will gain greater visibility into the progress of hotels implementing the framework, enabling them to advocate for more sustainable practices globally. Moreover, hotel management at the chain level can monitor individual properties’ progress and offer support in their sustainability initiatives.
“Sustainability is our priority in the Travel and Tourism industry. Through the Hotel Sustainability Basics framework, we have defined 12 globally aligned sustainability criteria that hotels should implement as a minimum requirement,” says Julia Simpson, President and CEO of WTTC. “By partnering with BeCause, we enhance the transparency of this process and provide an effective tool for hotel groups to demonstrate their commitment to environmental performance and community support.”
The HSB framework sets forth 12 sustainability criteria, including energy measurement and linen reuse, which hotels have three years to meet. Hotels can seek annual verification through WTTC’s partners, Green Key and SGS, and receive a badge to showcase their sustainability efforts to environmentally conscious guests.
In the future, BeCause will facilitate the verification process by automatically transmitting data from its platform directly to partners, eliminating duplicative and manual tasks. This streamlining approach encourages hotels to track their sustainability data efficiently, gain insight into their environmental impact, and pursue even more ambitious sustainability measures.
BeCause is an AI-powered hub that consolidates a hotel’s sustainability data and automates data transmission among various stakeholders, including travel marketplaces and industry certifications. Furthermore, BeCause integrates industry-specific components into its platform to assist hotels in meeting reporting obligations and qualifying for green certifications, saving resources and reducing costs.
“For too long, hotels have struggled to manage their sustainability data efficiently,” says Frederik Steensgaard, CEO and Co-founder of BeCause. “We are here to change that. Whether you are just starting out or already have eco-certifications, we provide an efficient solution for managing sustainability and making responsible decisions.”
For more information about BeCause, contact Vanessa Horwell at [email protected].
For more information about WTTC’s Hotel Sustainability Basics, visit WTTC.org.
About BeCause:
BeCause is an enterprise software company that empowers the travel, tourism, and hospitality industries to make responsible decisions by streamlining sustainability data. With over 25,000 hotels, including major brands like Radisson, and partnerships with certification entities and marketplaces, BeCause is driving positive change for people, the planet, and profits. For more information, visit because.eco.
About WTTC:
The World Travel & Tourism Council (WTTC) represents the private sector in the global Travel & Tourism industry. With members consisting of CEOs, Chairs, and Presidents of leading travel and tourism companies worldwide, WTTC partners with governments and communities to drive economic growth, create jobs, and foster peace and understanding. For more information, visit wttc.org.
SOURCE BeCause
BeCause, a Danish startup focused on sustainability data management in the hospitality, travel, and tourism industries, has partnered with the World Travel & Tourism Council (WTTC) to integrate the Hotel Sustainability Basics (HSB) framework into its platform. This collaboration aims to enhance the reach and impact of WTTC’s sustainability criteria for hotels and provide a simplified sustainability journey for industry members.
The HSB framework consists of 12 sustainability criteria that hotels must meet within a three-year period. These criteria include energy measurement and linen reuse. Hotels seeking verification can do so through WTTC’s partners, Green Key and SGS, and receive a badge to showcase their sustainability efforts to environmentally conscious guests.
With the integration of HSB into the BeCause platform, WTTC will have greater visibility into the progress of hotels implementing the framework. This will enable WTTC to advocate for more sustainable practices globally. Additionally, hotel management at the chain level can monitor individual properties’ progress and provide support in their sustainability initiatives.
In the future, BeCause plans to simplify the verification process by automatically transmitting data from its platform to partners, eliminating duplicative and manual tasks. This streamlined approach encourages hotels to efficiently track their sustainability data, gain insight into their environmental impact, and pursue even more ambitious sustainability measures.
Advantages of this partnership include increased transparency in the sustainability process, simplified data management for hotels, and the ability to showcase sustainability efforts to guests. It also allows for the centralized monitoring of sustainability progress at both individual property and chain levels.
However, there are also potential challenges and controversies associated with this initiative. Some hotels may struggle to meet the sustainability criteria within the specified timeline, especially if they lack the necessary resources or infrastructure. Additionally, there might be concerns regarding the reliability and accuracy of the data transmitted through the BeCause platform.
It is important to note that current market trends show a growing emphasis on sustainability in the hospitality industry. Travelers are increasingly seeking eco-friendly accommodations and experiences, and hotels that can demonstrate their commitment to sustainability may have a competitive advantage. This partnership between BeCause and WTTC aligns with these market trends and provides hotels with a valuable tool to manage their sustainability efforts and meet guests’ expectations.
For more information about BeCause, you can contact Vanessa Horwell at [email protected]. More information about WTTC’s Hotel Sustainability Basics can be found on their website: WTTC.org.
Sources:
– [BeCause](https://because.eco/)
– [WTTC](https://wttc.org/)