Bakery China 2024: A Global Showcase of Innovation and Business Opportunities


The 26th Bakery China exhibition, organized by the China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd., concluded with great success and achievements on May 24th. This year’s event broke new records, covering an expansive area of 320,000 square meters and featuring over 2,200 exhibitors from more than 30 countries and regions, showcasing a remarkable collection of over 100,000 brands. The exhibition saw an impressive total of 393,009 visits from professional buyers.

The exhibition aimed to provide a platform for the bakery industry to meet evolving demands from diverse scenarios and demographics, while also presenting numerous business opportunities. By fostering global integration, Bakery China attracted buyer delegations from emerging markets and high-purchasing-power regions, resulting in over 10,000 visits from beyond China. The International Trade Match-Making service facilitated over 3,000 precise business matchmaking sessions, receiving positive feedback from more than 90% of international buyers.

The Bakery Products market in China is expected to reach a projected market size of US$162.4 billion by 2030, which has attracted the attention of international buyers and professional bakers. They are turning to China to procure advanced equipment and ingredients to meet their baking needs and explore emerging trends in the industry.

Bakery China 2024 demonstrated its commitment to innovation and digitalization by comprehensively showcasing cutting-edge trends. Collaborating with global consulting firms like Euromonitor, Innova, and Mintel, the exhibition provided firsthand data and innovative insights from China and other key markets. Furthermore, it highlighted examples of Bakery China Go Green initiatives, showcasing the industry’s response to global decarbonization and emission reduction efforts.

The exhibition offered a diverse range of activities, including forums, competitions, industry cluster zones, and more. By connecting food, fashion, culture, and art, Bakery China broke boundaries, establishing itself as an annual event of great significance. Additionally, the digital platform iBakeryChina pioneered a unique and interactive experience by integrating physical booth locations with exhibitors’ online stores.

Looking ahead, the baking industry can anticipate exciting upcoming events. The Bakery China Autumn & China Home Baking Show 2024 is scheduled to take place from October 17th to 19th at the Wuhan International Expo Center. Furthermore, the 27th Bakery China is set to be held from May 19th to 22nd, 2025 at the National Exhibition and Convention Center.

Bakery China continues to drive innovation, foster industry development, and provide a platform for global collaboration within the bakery industry. The event serves as a testament to the growth and potential of China’s baking industry, attracting international buyers and professionals seeking to explore new opportunities and stay ahead of emerging trends.

In addition to the information provided in the article, there are several facts, trends, and forecasts related to the Bakery China exhibition that could be discussed.

1. Current Market Trends: The bakery industry is experiencing several trends in China. One major trend is the growing demand for healthier bakery products. Consumers are increasingly looking for options that are lower in sugar, fat, and calories, as well as those that incorporate whole grains and natural ingredients. This has led to an increase in the production of healthier bakery items, such as whole grain bread, gluten-free products, and vegan pastries.

2. Market Size and Growth: The Bakery Products market in China is projected to reach a size of US$162.4 billion by 2030. This significant growth is driven by factors such as changing consumer preferences, urbanization, and rising disposable income, which has led to increased consumption of bakery products.

3. Key Challenges and Controversies: One challenge facing the bakery industry in China is food safety and quality control. With the increasing demand for bakery products, ensuring the safety and quality of ingredients and production processes becomes crucial. Controversies related to food additives, preservatives, and the use of artificial ingredients have raised concerns among consumers. Bakery China aims to address these challenges by showcasing innovative solutions in ingredient sourcing, production techniques, and quality control.

4. Advantages and Disadvantages: Participating in Bakery China offers several advantages for both exhibitors and attendees. For exhibitors, the event provides a platform to showcase their products and innovations to a global audience. It also offers networking opportunities and the chance to connect with potential buyers and partners. For attendees, Bakery China offers a comprehensive overview of the latest trends, technologies, and products in the bakery industry. It allows professionals to stay updated and gain insights into the market. However, one disadvantage could be the sheer size of the exhibition, making it challenging for attendees to navigate and explore all the exhibits and activities.

Related Links:
Bakery China Official Website
Innova Market Insights