Assembly, the renowned global media agency, is excited to announce the appointment of Pele Cortizo-Burgess as their inaugural Global Chief Strategy Officer. With a distinguished career spanning across various continents and iconic brands, Cortizo-Burgess brings a wealth of experience and a fresh perspective to the agency. Based in New York City, he will report to Global CEO Rick Acampora and join the agency’s global leadership team. Tom Manning, formerly Global Head of Consultancy, will now assume the role of Global Head of Strategy under Cortizo-Burgess’ leadership.
Cortizo-Burgess joins Assembly with a remarkable background, having previously served as Chief Strategy Officer and later transitioned into the Chief Culture and Inclusion Officer role at Initiative. His commitment to diversity, equity, and inclusion (DE&I) efforts has been instrumental in shaping the agency’s accountability initiatives. Throughout his career, Cortizo-Burgess has held strategic positions at prominent agencies such as MEC, Saatchi & Saatchi, ChiatDay, St Luke’s, and Grey NY, where he served as Chief Strategy Officer. His expertise in strategic and cultural matters has left an indelible mark on brands like Air New Zealand, Got Milk?, PlayStation, Citibank, Tiffany & Co., and Nike, resulting in award-winning campaigns.
In his new role as Global Chief Strategy Officer, Cortizo-Burgess will navigate Assembly’s strategic vision in the face of an ever-changing media landscape. He will strive to foster innovation and inclusivity within media strategies, aligning with the agency’s commitment to delivering truly connected brand performance through evolving strategic guidance. This appointment underscores Assembly’s dedication to incorporating diverse perspectives into their work.
Rick Acampora, Global CEO of Assembly, expressed his excitement about Cortizo-Burgess joining the agency, stating, “Pele has proven to be a leader in the industry, crafting innovative strategies and creative solutions that harness the latest technological advancements and drive brand performance. His skill set, dynamism, and history of delivering outcomes make him an invaluable asset to our agency, our people, and our future.”
Cortizo-Burgess also shared his enthusiasm for joining Assembly, emphasizing the agency’s proposition to “Find the Change that Fuels Growth.” As someone passionate about creating positive and inclusive change in culture and business, he sees this opportunity as a privilege and is eager to work alongside Rick and the incredible team to set new industry standards.
ABOUT ASSEMBLY
Assembly is a modern global omnichannel media agency that brings together data, talent, and technology to fuel growth for the world’s best brands. Their approach connects impactful brand stories with integrated, global media capabilities to drive performance and facilitate significant business growth. Powered by their proprietary technology solution, STAGE, and fueled by a global talent base of over 1,900 people, Assembly is purpose-driven at its core and pioneers in social and environmental impact within the agency world. As a proud member of Stagwell, the transformative marketing challenger network, Assembly is at the forefront of redefining the industry. For more information, visit assemblyglobal.com.
Assembly, a renowned global media agency, has recently appointed Pele Cortizo-Burgess as their inaugural Global Chief Strategy Officer. With an impressive career spanning across multiple continents and well-known brands, Cortizo-Burgess brings a wealth of experience and a fresh perspective to the agency’s leadership team. As the Global Chief Strategy Officer, Cortizo-Burgess will navigate Assembly’s strategic vision in an ever-changing media landscape, driving innovation, inclusivity, and connected brand performance.
Cortizo-Burgess’s background includes previous roles as Chief Strategy Officer and Chief Culture and Inclusion Officer at Initiative, where his dedication to diversity, equity, and inclusion initiatives played a vital role in shaping the agency’s accountability efforts. Throughout his career, he has held strategic positions at reputable agencies such as MEC, Saatchi & Saatchi, ChiatDay, St Luke’s, and Grey NY, where he served as Chief Strategy Officer. Cortizo-Burgess’s expertise in strategic and cultural matters has made a significant impact on brands like Air New Zealand, Got Milk?, PlayStation, Citibank, Tiffany & Co., and Nike, resulting in award-winning campaigns.
In his new role, Cortizo-Burgess will lead Assembly’s strategic vision to foster innovation and inclusivity within media strategies. This appointment highlights Assembly’s commitment to incorporating diverse perspectives into their work and furthering their dedication to delivering connected brand performance.
One current market trend in the media industry is the increasing importance placed on diversity, equity, and inclusion initiatives. As Cortizo-Burgess has a track record of driving these efforts, his appointment as Global Chief Strategy Officer aligns with this trend.
In terms of forecasts, it is likely that under Cortizo-Burgess’ leadership, Assembly will focus on leveraging technology advancements to drive brand performance. As mentioned in the article, his skill set and history of delivering outcomes using innovative strategies and creative solutions make him a valuable asset to the agency.
However, there may be challenges or controversies associated with incorporating diverse perspectives and fostering innovation within media strategies. Balancing the need for inclusivity while still delivering effective and impactful campaigns can be a complex task. Assembly will need to ensure that their strategies appeal to a wide range of audiences while also achieving business objectives.
Overall, Pele Cortizo-Burgess joining Assembly as the Global Chief Strategy Officer brings new insights, experience, and a focus on diversity, equity, and inclusion to the agency. This appointment positions Assembly to navigate the ever-changing media landscape, leverage technological advancements, and deliver connected brand performance.
For more information about Assembly and their approach to driving growth for brands, visit their website at assemblyglobal.com.