AJU CONTINUUM Partners with Kasa Living to Transform Former Ace Hotel into STILE Downtown Los Angeles

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Los Angeles, June 11, 2024 – AJU CONTINUUM, a global investment company specializing in real estate, branding, and technology, has announced its partnership with Kasa Living, Inc. to manage and operate the historic property at 929 South Broadway. The well-known Ace Hotel Downtown Los Angeles has been reimagined and relaunched as STILE Downtown Los Angeles by Kasa.

Since taking over management in February, Kasa has made significant improvements across various areas, including guest reviews, revenue generation, and profitability. By implementing their proprietary technology and centralized operations, Kasa has effectively reduced operating expenses while maintaining a high standard of guest experiences, all while honoring the property’s rich history.

“Partnering with Kasa has given us a fresh and efficient approach to hotel management that seamlessly aligns with our STILE brand,” said Jaisun Ihm, CEO of AJU CONTINUUM US. “Kasa’s expertise in modern hospitality practices has resulted in measurable improvements to our operations and profitability. They have redefined traditional hotel management, delivering a perfect blend of efficiency, guest experience, and brand identity.”

STILE Downtown Los Angeles is part of the lifestyle accommodations brand designed for the modern nomad. The property aims to create a sense of community, inspire guests with its aesthetics, and provide authentic local experiences, all while offering the comforts of home. STILE is characterized by its timeless design, modern amenities, and emphasis on a profound sense of ‘home pride.’

In addition to its 182 guest rooms, STILE DTLA by Kasa features 5,000 square feet of meeting and event space, a rooftop pool and lounge, and an intimate 1,600-seat independent theater for live entertainment. AJU CONTINUUM has invested significantly in technological and aesthetic upgrades, including high-speed WiFi, immersive artworks by South Korean artist Jibin Im, and a new wine bar concept for the rooftop from SAUCED, a Brooklyn-based establishment.

“We are excited to bring our vision of modern hospitality to downtown L.A. in collaboration with AJU CONTINUUM,” said Roman Pedan, CEO of Kasa. “By combining cutting-edge technology with a focus on guest experience, we offer the style and character of a boutique hotel with the efficiency of a world-class operator. We are committed to being an engaged and long-term member of this vibrant neighborhood.”

Part of AJU CONTINUUM’s commitment to the neighborhood includes the operation of The United Theater on Broadway. The theater, directly connected to the hotel, will continue to host concerts, performances, and special events. With its Spanish Gothic design and modern amenities, the theater perfectly balances historical charm with the vibrant art scene of Los Angeles.

For more information about STILE DTLA by Kasa and to book a stay, please visit the official website.

About AJU CONTINUUM:
AJU CONTINUUM is a global investment company specializing in real estate, branding, and technology. With over 30 years of experience, the company offers property investment and development, branding and operations, and technology industry investment. Headquartered in Seoul, South Korea, with an office in New York City, AJU CONTINUUM is dedicated to improving the lives of its customers through strategic investments.

About Kasa:
Kasa is a modern hotel management company that combines technology, efficient operations, and a compelling hospitality brand to deliver exceptional guest experiences and maximize property owner profitability. With a team of industry veterans and partnerships with leading institutions, Kasa is quickly becoming the preferred accommodations brand for guests, property owners, and communities. Discover the Kasa advantage at kasa.com.

AJU CONTINUUM’s partnership with Kasa Living to transform the former Ace Hotel into STILE Downtown Los Angeles has brought several improvements to the property since taking over management. Kasa has implemented their proprietary technology and centralized operations, resulting in significant improvements across various areas such as guest reviews, revenue generation, and profitability. These improvements have been achieved while maintaining a high standard of guest experiences and honoring the property’s rich history.

One of the advantages of this partnership and the transformation of the hotel is the redefinition of traditional hotel management. Kasa’s expertise in modern hospitality practices has brought a fresh and efficient approach, delivering a perfect blend of efficiency, guest experience, and brand identity. With the implementation of cutting-edge technology, STILE Downtown Los Angeles aims to offer the style and character of a boutique hotel with the efficiency of a world-class operator.

The property itself, STILE Downtown Los Angeles, aligns with the lifestyle accommodations brand designed for the modern nomad. It aims to create a sense of community, inspire guests with its aesthetics, and provide authentic local experiences while offering the comforts of home. The property features 182 guest rooms, 5,000 square feet of meeting and event space, a rooftop pool and lounge, and an intimate 1,600-seat independent theater for live entertainment. These amenities and the emphasis on a profound sense of ‘home pride’ contribute to the unique experience offered at STILE.

AJU CONTINUUM’s commitment to the neighborhood includes the operation of The United Theater on Broadway, directly connected to the hotel. The theater, with its Spanish Gothic design and modern amenities, perfectly balances historical charm with the vibrant art scene of Los Angeles. This commitment highlights the company’s dedication to the local community and the preservation of historical landmarks.

While the partnership and transformation have brought significant advantages, some key challenges or controversies associated with the subject may include potential resistance from fans of the former Ace Hotel who may be disappointed with the changes made to the property. Additionally, there may be challenges in maintaining a balance between modernizing the hotel while preserving its historical charm.

To learn more about STILE DTLA by Kasa and book a stay, please visit the official website.